News

News (1013)

Trump Attacks Tech Companies

After having alleged that Google skews search results in favor of left-wing publications, President Trump has gone a step further by saying Facebook, Google, and Amazon pose an antitrust situation. So reports The Verge.

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Google Conducts Geo Tracking Even When Location Service is Off

Smartphone users who turn off their devices’ location services feature are still having their locations tracked by Google. So reports Marketing Land.

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Amazon Rewarding Employees for Tweeting About Working Conditions

Amazon is reportedly giving fulfillment employees who tweet favorable comments about working conditions an extra vacation day and a $50 gift card. So reports Quartz.

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Product Recommendations Boost Sales

Online retailers experience a 70% increase in purchase rates by engaging shoppers with product recommendations, according to a recent study by Monetate. So reports Econsultancy.

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Amazon’s Ad Revenue to Triple in Next Few Years

Amazon’s revenue from advertising is expected to triple by 2021, reaching $16 billion, according to a research note from Piper Jaffray. So reports Marketing Land.

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Clothing Brand See Web Traffic Jump After Sponsoring Reality TV Show

Clothing company Missguided’s sponsorship of U.K. reality show 'Love Island' is paying dividends. So reports Netimperative.

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Millennials Don’t Like Loyalty Programs

Millennials dislike loyalty programs because the marketing efforts focus on creating status for individuals. Millennials, however, would rather have recognition among friends and relatives. So reports MarTech Advisor.

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Facebook Accused of Suppressing Freedom of Speech

Facebook’s recent effort to prevent disinformation from Russian operatives has been criticized as preventing freedom of speech. So reports the Atlanta Journal-Constitution

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Marketers Give SEO Thumbs Down

SEO was the “least popular digital marketing channel” among companies with at least 100 employees, according to a recent survey by Clutch. So reports Search Engine Land.

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App Will Pay Users for Texting

SlamAd is a new texting app that places advertisements within messages and then pays users of the service when the marketing content appears. So reports MarketWatch.

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