News (1013)
Ads.txt Needed to Prevent In-app Ad Fraud
- Saturday, 27 October 2018
- News
- Written by CMO Tech News
With in-app ad fraud having almost doubled year over year, more actions are needed to encourage the adoption of the Ad.txt program, which has already been widely adopted for use in browser-based environments. So reports AdExchanger.
Read more...Platform Claims to Cut Advertising Costs
- Saturday, 27 October 2018
- News
- Written by Administrator
Smaato says its Automated Traffic Curation product reduces costs for Demand Side Platforms (DSPs) by using machine learning to cull less relative inventory. So reports MarTech Series.
Read more...Snapchat Users Continue to Decline
- Saturday, 27 October 2018
- News
- Written by CMO Tech News
Snapchat’s daily users continued to decline during the third quarter of 2018, dropping from 188 million to 186 million, which nevertheless is still up 5% year over year. So reports TechCrunch.
Read more...Sprint Sells PinSight Media
- Sunday, 21 October 2018
- News
- Written by CMO Tech News
Spring has sold its PinSight marketing data unit to Singapore-based InMobi for an undisclosed sum. So reports The Kansas City Business Journal.
Read more...Analysis Claims Facebook is Blocking Non-Political Ads
- Sunday, 21 October 2018
- News
- Written by CMO Tech News
A USA Today analysis has determined that Facebook’s efforts to clean up political advertising has resulted in the company deleting content often associated with minorities.
Read more...Video Will Capture 25% of Ad Spending in 2018
- Saturday, 13 October 2018
- News
- Written by CMO Tech News
Spending on video advertising this year is expected to increase nearly 30% and reach $27.82 billion, according to a recent eMarketer study. So reports Radio+Television Business Report.
Read more...How to Succeed with Content Creation
- Saturday, 13 October 2018
- News
- Written by CMO Tech News
Firms seeking to succeed with content marketing should ensure that they use appropriate keywords and strive to develop materials that are evergreen. So reports Business.com.
Read more...Start-Up to Take on Microsoft PowerPoint
- Friday, 12 October 2018
- News
- Written by CMO Tech News
Berlin-based Pitch has raised $19 million in venture capital and is planning to launch a product to compete with Microsoft’s PowerPoint software. So reports Martech Series.
Read more...Lyft Recruits New CMO
- Friday, 12 October 2018
- News
- Written by CMO Tech News
Lyft has recruited Joy Howard as its new chief marketing office. So reports MarketingDive.
Read more...Salesforce Acquires Email Tech Firm Rebel
- Saturday, 06 October 2018
- News
- Written by CMO Tech News
Salesforce has acquired Rebel and plans to integrate the firm’s technology with the Salesforce Marketing Cloud. So reports TechCrunch.
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