News (1013)
Unilever Increases Scrutiny of Publishers
- Friday, 29 March 2019
- News
- Written by CMO Tech News Staff
In an effort to protect its image and reduce fraud, Unilever has implemented a more rigorous approach to screening digital publishers that will display the company’s advertisements. So reports The Drum.
Read more...Unilever Increases Scrutiny of Publishers
- Friday, 29 March 2019
- News
- Written by CMO Tech News Staff
In an effort to protect its image and reduce fraud, Unilever has implemented a more rigorous approach to screening digital publishers that will display the company’s advertisements. So reports The Drum.
Read more...Consumers Increasingly Seek More Images and Product Info
- Monday, 25 March 2019
- News
- Written by CMO Tech News Staff
A study conducted in January by Salsify has found that consumers want three to five images and as many as five videos when viewing products online, which is approximately twice the amount of content that they preferred just three years. So reports Marketing Land.
Read more...Consumers Increasingly Seek More Images and Product Info
- Monday, 25 March 2019
- News
- Written by CMO Tech News Staff
A study conducted in January by Salsify has found that consumers want three to five images and as many as five videos when viewing products online, which is approximately twice the amount of content that they preferred just three years. So reports Marketing Land.
Read more...Accenture Acquires Netherland Marketing Firm Storm Digital
- Monday, 25 March 2019
- News
- Written by CMO Tech News Staff
Accenture has acquired digital marketing firm Storm Digital, which has offices in Amsterdam and Groningen and has approximately 90 employees. So reports CRN.
Read more...Target Developing Invitation Only Third-Party Sales
- Saturday, 09 March 2019
- News
- Written by CMO Tech News
Target is following in the footsteps of Walmart in providing third-party sales via its website, but in a unique twist, entrance to the platform is on an invitation-only basis. So reports CNBC.
Read more...Consumers Okay with Ads Embedded in Emails
- Saturday, 09 March 2019
- News
- Written by CMO Tech News
Two-thirds of survey respondents in a recent study said they would probably click on advertisements placed within marketing emails. So reports Forbes.
Read more...DiscoverOrg Acquires Email Verify Firm NeverBounce
- Saturday, 09 March 2019
- News
- Written by CMO Tech News
DiscoverOrg, which is a provider of B2B services, has acquired email verification and list-cleaning company NeverBounce which currently serves more than 100,000 customers. So reports GeekWire.
Read more...Amazon Ranks Highest in Customer Privacy Survey
- Saturday, 09 March 2019
- News
- Written by CMO Tech News
In a recent study, 48.3% of consumers believe Amazon is using their data responsibly, while only 26.6% said they feel the same way about Apple. So reports MediaPost.
Read more...QVC Implementing Shoppable Content
- Friday, 01 March 2019
- News
- Written by CMO Tech News
QVC UK, which is a multiplatform retailer, has tapped commerce specialist Curalate to offer shoppable content on social media. So reports NetImperative.
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