News (1013)
Don’t Count On An FTC Advertising Crackdown
- Saturday, 01 June 2019
- News
- Written by CMO Tech News Staff
A NetFlix documentary highlighted abuses on Instagram involving paid endorsements of the failed Fyre festival by celebrities, but don’t expect the Federal Trade Commission to crackdown on the problem. So reports Morning Consult.
Read more...Gainsight Launches Customer Cloud
- Saturday, 01 June 2019
- News
- Written by CMO Tech News Staff
Gainsight has launched Customer Cloud, which it maintains is a first-of-its-kind solution for businesses seeking to retain customers while also driving company growth post-sale. So reports MarTech Advisor.
Read more...Most Consumers Don’t Understand Data Privacy
- Saturday, 01 June 2019
- News
- Written by CMO Tech News Staff
The Global Data Privacy Regulation appears to have had little impact on helping most individuals understand how their data is used with only 8% of consumers saying their knowledge on the topic has improved, according to an Ogury survey.
Read more...Rock 'N' Rollers Get Customized Promotional Offers
- Sunday, 26 May 2019
- News
- Written by CMO Tech News Staff
AEG Presents, the parent company of the Stagecoach Music Festival, is testing using data to customize promotional offers that it texts to individuals that attend the organization’s concerts. So reports Rolling Stone.
Read more...Marketing Execs Create Wizard Digital Agency
- Sunday, 26 May 2019
- News
- Written by CMO Tech News Staff
Seth Rand, formerly CEO of Rand Marketing, and Luke Freeman, CEO of Wizard Creations, have teamed up to form Wizard Digital, which is a full-service digital marketing agency. So reports Asia Central.
Read more...PepsiCo Launches Digital Lab for Restaurants
- Sunday, 26 May 2019
- News
- Written by CMO Tech News Staff
PepsiCo has launched the PepsiCo Foodservice Digital Lab, which will use proprietary and syndicated research as well as other resources to help restaurants with digital marketing. So reports MarTech Series.
Read more...Shell Increases Use of Agencies to Target Millennials
- Sunday, 26 May 2019
- News
- Written by CMO Tech News Staff
Shell is increasingly trying to win over millennials and is now relying more heavily on digital marketing agencies to quickly obtain competitor analysis and timely information on how younger car owners connect with the company’s branding. So reports The Drum.
Read more...Acquia Acquires Provider of Open Source Campaign Platform
- Monday, 13 May 2019
- News
- Written by CMO Tech News Staff
Acquia, which provides open source content management technology, has acquired Mautic, which claims to be the creator of the world’s only open source marketing automation and campaign management platform. So reports MarTechSeries.
Read more...Facebook Litigation Targets N. Korean Firm Over Data Use
- Monday, 13 May 2019
- News
- Written by CMO Tech News Staff
Facebook has filed litigation targeting North Korean firm Rankwave that claims the company is inappropriately selling data by permitting at least 30 different apps to track and analyze comments and likes. So reports The Drum.
Read more...LinkNYC Kiosks Fall Short of Revenue Expectations
- Saturday, 11 May 2019
- News
- Written by Administrator
Revenues from the approximately 1,800 LinkNYC Kiosks in New York City that provide electronic billboards and free digital services, such as USB device charging and local telephone calls, have missed their revenues goals by $21 million from 2015 to present. So reports the Gotham Gazette.
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