News (1013)
Estée Lauder Ramps Up Influencer Marketing
- Friday, 06 September 2019
- News
- Written by CMO Tech News Staff
Estée Lauder is now spending 75% of its digital marketing budget on social media influencers and has learned how to better target its advertising to growth areas, according Fabrizio Freda, the company’s president and CEO. So reports The Drum.
Read more...Gen Z Okay with Mobile Phone for All Day Entertainment
- Friday, 30 August 2019
- News
- Written by CMO Tech News Staff
Roughly four out of five surveyed Gen Zers say putting on a mobile phone video while doing other things keeps them entertained. So reports Mobile Marketer.
Read more...Most Consumers Are Willing to Pay for App Subscriptions: Study
- Friday, 30 August 2019
- News
- Written by CMO Tech News Staff
A study by McGuffin of 2,004 consumers found that 72% of survey respondents (ranging in age from 18 to 71) would pay for a subscription to apps such as YouTube if no alternative existed. So reports econsultancy.
Read more...Google Proposes Policies for Data Collection
- Friday, 30 August 2019
- News
- Written by CMO Tech News Staff
Google has released a proposal for industry standards regarding collection of data based on individuals’ online activities that would give consumers more control over their privacy. So reports DigiDay.
Read more...Lucidity Raises $5M in Series A Funding
- Sunday, 18 August 2019
- News
- Written by CMO Tech News Staff
Lucidity, which is a Marina del Rey, California-based company that provides blockchain technology, has raised $5 million in Series A funding for engineering, product development and hiring customer support staff. So reports the Los Angeles Business Journal.
Read more...Google Plans to Hire Blockchain Programmers
- Sunday, 18 August 2019
- News
- Written by CMO Tech News Staff
Blockchain is being eyed as a technology for weeding out ad fraud, but Google’s plans for developing the technology are probably driven by a desire to improve its reconciliation of impressions and payments, says Christiana Cacciapuoti, v.p. of partnerships at MadHive and executive director of AdLedger. So reports The Drum.
Read more...Shares of The New York Times Tank of Digital Advertising Outlook
- Sunday, 18 August 2019
- News
- Written by CMO Tech News Staff
The trading price of The New York Times shares dropped 20% after the company announced that it expects third-quarter digital advertising revenues to decline in the high single-digit percentage range on a year-over-year basis. So reports Markets Insider.
Read more...Ticketmaster Taps Its Own Ranks for CMO Position
- Saturday, 03 August 2019
- News
- Written by CMO Tech News Staff
Ticketmaster has selected its senior vice president of growth and insights, Kathryn Frederick, to serve as its CMO. So reports Billboard.
Read more...Salesforce Announces Enhanced AI Capabilities
- Saturday, 03 August 2019
- News
- Written by CMO Tech News Staff
Salesforce has enhanced its artificial intelligence technology to help marketers assess the most effective frequency for sending emails and the best time to send the communications. So reports MarTech Advisor.
Read more...Email Reading Time Increases
- Saturday, 03 August 2019
- News
- Written by Administrator
Individuals’ attention spans are believed to be getting shorter due to the constant barrage of electronic communications. But, during the past three years, the average time spent on reading a single email increased 21% to 13.4 seconds, according to a study by Litmus. So reports MarTech Series.
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