News

News (1013)

Prescriptive Analytics: The Future of Marketing?

Rather than being limited to targeting specific audiences, prescriptive analytics can potentially spot existing trends among customers, such as a hot selling item, and then target campaigns to maximize sales of the item. So reports CMSWire.

Read more...

U.K. Firm S4 Buys Silicon Valley Marketer

S4 Capital, a marketing firm launched by WPP founder Sir Martin Sorrell in 2018, is acquiring Silicon Valley’s largest agency, Firewood, for as much as $150 million. So reports CNBC.

Read more...

LAPD Investigates Ads on Breitbart Webpage

The Los Angeles Police Department is developing new procedures to better control its digital advertising after its content seeking to recruit employees appeared on the right-wing website called Breitbart. So reports the Los Angeles Times.

Read more...

Facebook Pilot to Hide Likes

Facebook is extending its trial of hiding Instagram likes by experimenting with a similar change for its namesake social media platform in Australia. So reports TechCrunch.

Read more...

Vibenomics Launches Audio Vibe Marketing

Vibenomics, a cloud-based managed service provider, has launched Audio Out-Of-Home Advertising Marketplace. So reports Radio World.

Read more...

Snapchat Reveals Journal of Alleged Facebook Anti-Competitive Acts

Snapchat has been maintaining a journal of actions that it alleges Facebook has committed to unfairly block competition. So reports engadget.com and The Wall Street Journal.

Read more...

NCC Rebrands, Enhances TV Capabilities

NCC Media, which is a joint venture of cable companies Comcast, Charter and Cox, has enhanced its television advertising capabilities and has rebranded itself as Ampersand. So reports AdWeek.

Read more...

Facebook Settles Litigation Against Alleged Seller of Bots

Facebook has reached an undisclosed settlement with Social Media Series Limited of New Zealand after alleging that the company had sold millions of automated likes on both Facebook and Instagram. So reports The Verge.

Read more...

McDonald’s Taps New Lead Agency

McDonald’s has decided to replace Omnicom Group’s DDB with Wieden & Kennedy, New York as lead creative agency for the U.S. So reports Crain’s Chicago Business.

Read more...

Facebook Seeks Growth in Middle East

Social media users in the Middle East are believed to be the most engaged in the world, but digital advertising in the region is the lowest globally. Therefore, Facebook is seeking to rectify the mismatch and has hosted a “How Ads Work” program at its Dubai office. So reports Wamda.

Read more...

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.