News

News (1013)

CIO: A Growing Ally of the CMO

CIOs and CMOs have rarely interacted in the past, but today that’s changing. So reports CIO.

Read more...

Chipotle Together: How the Brand Changed Due to the Pandemic

Chipotle’s Chief Marketing Officer Chris Brandt enlisted Zoom and the support of healthcare workers to alter its marketing plan in March. So reports Marketing Dive.

Read more...

Disney+ Smashes Internal and Wall Street Projections

In just a matter of five months, Disney+ has garnered 50 million subscribers, 3.6 million ahead of Wall Street expectations. So reports The Drum.

Read more...

Humans vs AI: Humans Still Have An Advantage

Why would human interaction always have an advantage over AI technology? Humans can detect positive and negative sentiment. So reports MarketingTech.

Read more...

America is Being Pressured to Present an Alternative to Huawei

Huawei’s 5G network could potentially dominate the world. So reports Tech Crunch.

Read more...

How Some Companies Are Creatively Addressing the Pandemic

Some brands are creatively fighting coronavirus by spreading awareness through ad campaigns, hashtags, and catchy phrases. So reports The Drum.

Read more...

CMOs Have a Huge Impact in Shaping Societal Values

Diageo CMO Syl Saller is retiring after two decades in the alcohol business. She will be replaced by Cristina Diezhandino, global category director for scotch and managing director for Diageo’s luxury brands business.

Read more...

Alone Together: Brands Are Promoting Social Distancing

Brands and other media entities are using their creativity to educate and inform consumers about the pandemic. So reports The Drum.

Read more...

How Can Women CMOs Get Ahead?

CMO from IDG recently spoke to many top female marketers about how they got ahead and what tips they can share with others.

Read more...

Ex-Olympics Marketer: Rescheduling a 'Mind-boggling Complex' Task

Michael Payne, the former head of the marketing division of the International Olympic Committee, says the IOC has an immensely difficult task ahead as it seeks to reschedule the Olympics. The challenges include marketing challenges, public health challenges, coordination with sponsors and dealing with governmental concerns. So reports Japan Today.

Read more...

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.