News (1013)
Disney Slashing Facebook Advertising
- Tuesday, 28 July 2020
- News
- Written by CMO Tech News
Disney is one of the many companies that has slashed its advertising on Facebook. So reports The Wall Street Journal.
Read more...How Nissan’s New Electric SUV Got Its Name
- Tuesday, 28 July 2020
- News
- Written by CMO Tech News
Nissan has taken an interesting approach to naming its new electric SUV: they've named it after a seven year old. So reports AdWeek.
Read more...Episerver Hires Kirsten Allegri Williams As CMO
- Sunday, 12 July 2020
- News
- Written by CMO Tech News Staff
Episerver, a software company offering web content management has a new CMO. So reports MarTech Series.
Read more...Anonymous Urging Americans to Delete TikTok
- Sunday, 12 July 2020
- News
- Written by CMO Tech News Staff
Anonymous hactivist group has been urging American users to dump TikTok. So reports Forbes.
Read more...CoinPayments’ New CMO Leading Rebrand
- Sunday, 12 July 2020
- News
- Written by CMO Tech News Staff
Ray Torresan has been named new chief marketing officer for CoinPayments, a cryptocurrency payments processor, the company announced.
Read more...What’s Behind the Chaos at Facebook?
- Saturday, 11 July 2020
- News
- Written by CMO Tech News Staff
Mike Isaac who reports on Facebook for The New York Times has given his perspective on why the social media giant has been plagued by drama in the past few months—from employee protests related to how it responded to divisive politics, scathing civil right audits, and advertiser boycotts.
Read more...Netflix Lands Boz Saint John As Next CMO
- Saturday, 11 July 2020
- News
- Written by CMO Tech News Staff
Bozoma “Boz” Saint John is the new Netflix CMO. Saint John has 20 years’ experience in the a number of fields, including music and entertainment, fashion, automotive, and sports. She has worked for Apple, Uber, Pepsi Cola, and Uber. So reports Deadline.
Read more...Marketing Even More Important Due to the Pandemic
- Sunday, 21 June 2020
- News
- Written by CMO Tech News Staff
The vast majority (80%) of large advertisers are deferring their ad campaigns, and more than half (60%) say they’ve already cut their budgets “somewhat” or “greatly.” That’s according to a new survey from the World Federation of Advertisers. So reports Forbes.
Read more...Aunt Jemima, Uncle Ben’s, and Eskimo Pies Undergoing Major Changes
- Sunday, 21 June 2020
- News
- Written by CMO Tech News Staff
As the killing of George Floyd has sparked a larger conversation about race, many companies have announced major changes to brands that have been criticized for perpetuating racial stereotypes. They include Aunt Jemima, Uncle Ben’s and Eskimo Pies, among others. So reports USA Today.
Read more...Hilton CMO Leaving Amid Massive Layoffs
- Sunday, 21 June 2020
- News
- Written by CMO Tech News Staff
Kellyn Smith Kenny CMO of Hilton, announced she is leaving the company just a day after Hilton announced it is laying off 2,100 employees, or about 22% of its corporate staff. So reports Marketing Dive.
Read more...