News (1013)
Ex-Tinder Exec Named CMO of Kate Spade
- Tuesday, 17 November 2020
- News
- Written by CMO Tech News
Jenny Campbell, a former executive for the dating service Tinder, has been named the new CMO of Kate Spade. So reports Bizwomen.
Read more...Sony Lays Off Dozens of Marketers Amid Pandemic
- Wednesday, 28 October 2020
- News
- Written by CMO Tech News
Sony Pictures cut about 35 marketing and distribution jobs as it combined parts of its domestic and international film and television operations. So reports Variety.
Read more...Kid Influencers Pushing Junk Food At High Clip on YouTube
- Wednesday, 28 October 2020
- News
- Written by Administrator
A new study from the journal Pediatrics finds that kid influencers on YouTube are marketing junk food and sugary drinks to other children at alarming rates. So reports CNN.
Read more...Calvin Klein Nabs Stabucks’ Linh Peters As CMO
- Wednesday, 28 October 2020
- News
- Written by CMO Tech News
Linh Peters has been named the new global CMO of Calvin Klein, effective Nov. 2. So reports Women’s Wear Daily.
Read more...Nissan Promotes Witherspoon to U.S. CMO
- Wednesday, 28 October 2020
- News
- Written by Administrator
Nissan has promoted Allyson Witherspoon to U.S. chief marketing officer, effective Nov. 1. So reports Marketing Daily.
Read more...With iPhone 12 Launch, Apple Builds on Legacy
- Sunday, 18 October 2020
- News
- Written by CMO Tech News
Whenever Apple launches a product, pundits reflect on what’s new. With the launch of the newest iPhone, Digital Marketing Industry News took an opportunity to provide a lookback at some of the biggest moments in Apple’s history.
Read more...Qdoba Names Jeannie Cho as CMO
- Sunday, 18 October 2020
- News
- Written by CMO Tech News
Qdoba Mexican Eats has named Jeannie Cho as its CMO. So reports Restaurant Business Online.
Read more...73% of Brands Have Increased Influencer Spending: Study
- Saturday, 03 October 2020
- News
- Written by CMO Tech News
Nearly three quarters (73%) of marketers have thrown more resources behind their influencer marketing efforts this year, according to a new study from Takumi, an influencer marketing agency. So reports The Drum.
Read more...Red Bull Names New CMO Amid Shakeup, Racism Controversy
- Saturday, 03 October 2020
- News
- Written by CMO Tech News
Red Bull has named Ken Turner its new CMO amid turmoil and turnover among its senior ranks related to the firm’s stance on Black Lives Matter.
Read more...TikTok-Oracle Deal Sparks New Security Questions
- Monday, 21 September 2020
- News
- Written by CMO Tech News
This past weekend, TikTok appeared to strike a tentative deal with Oracle and Walmart that allows those companies to take a minority stake in a new U.S. firm that will operate TikTok. However, reports out Monday suggest that the deal is far from certain. So reports CNN.
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