News

News (1014)

Netflix’s Bozoma Saint John is Most ‘In-Demand’ CMO: AdAge

Bozoma Saint John, who joined Netflix from Endeavor last year, is clearly one of the most watched CMOs in the country. So reports AdAge.

Read more...

2021 Marketing Focus: Improving CX

The most powerful marketing decision you can make this year is to invest in a superior customer experience. So reports Forbes.

Read more...

What Are the Top CMO Articles of 2020?

From navigating the pandemic to CMO pay and role changes, 2020's top articles tackled a variety of important topics. Here are the top 11 articles from CMO Tech News this past year.

Read more...

WNBA Names Phil Cook CMO

The WNBA announced that Phil Cook has been named the league’s first Chief Marketing Officer.

Read more...

4 Big Digital Marketing Trends to Watch in 2021

This year changed a lot of things, including consumer behavior. But, what changes will still and which ones were temporary?

Read more...

Victoria’s Secret Gets New CMO

Victoria’s Secret has named Martha Pease its new chief marketing officer. So reports WWD.

Read more...

What Marketers Can Learn from Alex Trebek and Jeopardy!

Alex Trebek died this year of pancreatic cancer. A recent article in Forbes argued that marketers can learn a lot from the long-time host of Jeopardy!

Read more...

You Need These 10 Things to Become a Great CMO: Research

A recent study from Spencer Stuart and The Institute for Real Growth has identified ten capabilities that CMOs need to rise to an elite level. So reports Forbes.

Read more...

Audi Names Tara Rush CMO

Audi of America announced Tara Rush as SVP and Chief Marketing Officer, effective December 1st.

Read more...

Ford Taps eBay CMO to Lead Global Marketing

Ford announced it has hired Suzy Deering as its new global CMO. Deering will take the reins on January 4 and report to Kumar Galhotra, President of Ford Americas. So reports Ford Authority.

Read more...

Visit other PMG Sites: