News (1013)
Why CMOs Need to Have a Tech Mindset
- Friday, 31 January 2020
- News
- Written by CMO Tech News Staff
A lot of CMOs showed up for this year’s Consumer Electronic Show (CES). This is a validation that technology plays a huge part in the transformation and disruption in the application of marketing. So reports Forbes.
Read more...Chase Names New CMO
- Friday, 31 January 2020
- News
- Written by CMO Tech News Staff
Leslie Gillin is the new CMO for Chase, J.P Morgan and Corporate Brands. So reports MarTech Advisor.
Read more...At $5.6M a Pop, Are Super Bowl Ads Worth the Spend?
- Friday, 31 January 2020
- News
- Written by CMO Tech News Staff
Let’s face it, a lot of people tune in to the Super Bowl just because of the commercials. Yet, some commercials have been released in advance of the big game just because of the money companies have invested in them. So reports Cleveland.com.
Read more...Tips for Improving e-Commerce Experience in 2020
- Friday, 31 January 2020
- News
- Written by CMO Tech News Staff
With a lot of similar brands and competition online, it can be difficult to stand out from the crowd. Toby Britton, the co-founder and CMO of Miappi offers his advice in a guest column for MarTech Advisor.
Read more...GoDaddy Kicks Off 2020 with New Logo
- Tuesday, 28 January 2020
- News
- Written by CMO Tech News Staff
GoDaddy has a new logo—one that champions the millions entrepreneurs making their way in this world. The logo is called “GO” and represents how the firm brings technology and humanity together. So reports CMO from IDG.
Read more...Fox Adds Ad Slot to Super Bowl, Examines Adding More
- Tuesday, 28 January 2020
- News
- Written by CMO Tech News Staff
Fox is adding one commercial break to the sold-out Super Bowl broadcast to accommodate significant sponsors of the NFL and Fox Sports. So reports AdAge.
Read more...Hyundai CMO Reveals 'Secret Sauce' for Super Bowl Ads
- Saturday, 18 January 2020
- News
- Written by CMO Tech News Staff
Hyundai’s new CMO, Angela Zepeda, is taking charge of running the company's 12th Super Bowl ad. So reports AdAge.
Read more...Amazon Impacted By Seattle’s New Political Spending Restrictions
- Saturday, 18 January 2020
- News
- Written by CMO Tech News Staff
Seattle passed a bill on Monday that stops corporations and companies with significant foreign investment, like Amazon, from influencing their local elections. So reports CNBC.
Read more...Elastic Taps Former CMO of the Year As Head Marketer
- Saturday, 18 January 2020
- News
- Written by CMO Tech News Staff
Elastic has named Veteran Sally Jenkins as Chief Marketing Officer. Jenkins was named CMO of the year in 2018 by the Silicon Valley Business Journal. So reports MarTech Advisor.
Read more...Potential Ban of Nike’s Vaporfly Increasing Its Allure
- Saturday, 18 January 2020
- News
- Written by CMO Tech News Staff
Vaporfly a type of shoes made by Nike could potentially be banned for allegedly giving runners who use them an advantage over competitors. So reports U.S. News & World Report.
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