News (1013)
Microsoft Plans Enhancements to Marketing Services
- Saturday, 06 July 2019
- News
- Written by CMO Tech News Staff
Microsoft Advertising, which was formerly Bing Ads, is developing enhancements that will lead to pages loading more quickerly and better tracking. So reports Search Engine Land.
Read more...CDK to Exit Digital Marketing
- Saturday, 06 July 2019
- News
- Written by CMO Tech News Staff
CDK has decided to sell its digital marketing arm after losing a key exclusive agreement with General Motors earlier this year. So reports Automotive News.
Read more...Ad Growth Continues Despite Moderating in Q1
- Friday, 21 June 2019
- News
- Written by CMO Tech News Staff
The growth of digital advertising usage volume and pricing slowed during the first quarter of this year, but digital advertising revenues are expected to grow 14% this year. So reports Marketing Dive.
Read more...Spotify Launches Podcast Advertising
- Friday, 21 June 2019
- News
- Written by CMO Tech News Staff
Spotify has launched podcast advertising that in some markets allows brands to target listeners based on the category of content they're listening to. So reports MarketingLand.
Read more...Advertisers and Marketers Have Different Goals
- Friday, 21 June 2019
- News
- Written by CMO Tech News Staff
Adobe’s Digital Trends report has found that advertisers are predominantly focused on short-term goals, including driving ROI, while marketers are focused on long-term initiatives such as loyalty and relationships. So reports netimperative.
Read more...Amazon Kills Pinterest Competitor
- Friday, 21 June 2019
- News
- Written by CMO Tech News Staff
Amazon.com has killed Spark, which was a two-year old social shopping app that sought to compete against Facebook, Instagram and Pinterest. So reports Yahoo! Finance.
Read more...Software Market to Produce 15.4% Compounded Annual Growth
- Friday, 14 June 2019
- News
- Written by CMO Tech News Staff
The global digital marketing software industry will grow at an all time high compounded annual rate of 15.4% by 2027, according a new report by Absolute Markets Insights.
Read more...Nike Selling Video Gamers Virtual Shoes
- Friday, 14 June 2019
- News
- Written by CMO Tech News Staff
Nike has started selling digital versions of its Jordan brand of sneakers to players of Downtown Drop, which is a videogame developed by Fortnite creator Epic Games. So reports Esquire.
Read more...Harley-Davidson Taps PSXDigital
- Friday, 14 June 2019
- News
- Written by Administrator
Harley-Davidson has inducted PSXDigital into its Dealer Digital Certified Program and will use the firm’s artificial intelligence to help its dealers provide personalized services to customers.
Read more...Heat Appears to Be Benefitting from Parent Deloitte Digital
- Friday, 14 June 2019
- News
- Written by CMO Tech News Staff
Heat, which was acquired by Deloitte Digital in 2016, appears to be benefitting from its association with the larger company because the marketing unit has access to technology that is helping it quickly place advertisements. So reports AdAge.
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