News (1013)
Upland Software to Acquire Email Automation Firm PostUp
- Friday, 26 April 2019
- News
- Written by CMO Tech News Staff
Upland Software plans to buy PostUp, which is an email marketing automation company launched in 1996, for $35 million. So reports Xconomy.
Read more...AppleTV Recruits Its First Head of Marketing
- Friday, 26 April 2019
- News
- Written by CMO Tech News Staff
Apple is continuing to build its efforts to deliver original content as part of AppleTV+ and has hired former Lionsgate executive vice president Danielle DePalma as a Senior Film and TV Series Marketing executive. So reports Apple Insider.
Read more...Consumers Value Shopping Through Social Media Networks
- Saturday, 20 April 2019
- News
- Written by CMO Tech News Staff
A new study from Bazaarvoice has found a 38% year-over-year increase in consumers who say they value the ability to discover new brands and make purchases directly through Facebook and Instagram. So reports Econsultancy.
Read more...Credit Unions Struggle to Find Digital Marketers
- Saturday, 20 April 2019
- News
- Written by CMO Tech News Staff
Smaller credit unions are increasingly developing in-house digital marketing capabilities, but many of the smaller financial institutions say they have a tough time competing with larger firms for talent. So reports The Financial Brand.
Read more...Advertisers Struggle with Programmatic Advertising
- Saturday, 20 April 2019
- News
- Written by CMO Tech News Staff
A majority of advertisers in a study by Advertiser Perceptions and Origami Logic say the difficulty of measuring and optimizing cross-channel digital advertising campaigns makes it hard to create efficient media plans. So reports MarTech Series.
Read more...Advertisers Struggle with Programmatic Advertising
- Saturday, 20 April 2019
- News
- Written by CMO Tech News Staff
A majority of advertisers in a study by Advertiser Perceptions and Origami Logic say the difficulty of measuring and optimizing cross-channel digital advertising campaigns makes it hard to create efficient media plans. So reports MarTech Series.
Read more...Marketers Shift Ad Spending from Google to Amazon.com
- Saturday, 20 April 2019
- News
- Written by CMO Tech News Staff
Marketers appear to be shifting advertising spending away from Google in favor of Amazon.com, with WPP LLC and Omnicon having recently done so. So reports Search Engine Land.
Read more...Lush Pulls the Plug on Social Media
- Saturday, 13 April 2019
- News
- Written by CMO Tech News Staff
U.K. cosmetics company Lush says it will stop using certain social media platforms because it is tired of fighting with algorithms and having to pay to appear in news feeds. So reports TIME.
Read more...Advertisers Launch UNext to Clean Up Industry
- Saturday, 13 April 2019
- News
- Written by CMO Tech News Staff
The handful of advertisers and other firms that have formed U7 have launched a new initiative to clean up advertising called UNext. So reports Campaign.
Read more...Digital Advertising Spending to Increase 12% This Year
- Saturday, 13 April 2019
- News
- Written by CMO Tech News Staff
Digital advertising spending in the U.S. is expected to increase 12% this year and total $124 billion. So reports Media Post.
Read more...
