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Email Drove Nearly One Fourth of Cyber Monday Traffic

Cyber Monday generated $7.9 billion in sales. Meanwhile, email drove nearly one fourth of traffic, compared to social media, which accounted for only one percent of traffic. So reports Multi Channel Merchant.

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Top Mistakes Retailers Make

Failing to test changes to mobile content and websites and taking a one size fits all approach are two of the more common mistakes that retailers made during the holiday shopping season. So reports MarTech Advisor.

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Native Ads Integral to Marketing

Native advertising is still an important component of marketing even though technology needed to disseminate the content programmatically has yet to be developed. So reports AdWeek.

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What Were the Top Marketing Trends of 2018?

As digital technology quickly evolves, it creates new marketing and sales opportunities. Reaping the benefits of innovation, however, can be challenging and often fraught with potential pitfalls.

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Constant Contact Integrates Technology with Shopify

Constant Contact has integrated its email marketing technology with Shopify to simplify the task of retailers connecting with clients. So reports MarTech Series.

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AI Needs a Human Side to Work

Artificial intelligence needs empathy for the audiences it serves and marketers must understand the technology’s biases when it’s used for client-facing functions, says Kaiser Permanente CIO John Mattison. So reports CMS Wire.

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Calvin Klein Pulls the Plug on Print Advertising

Calvin Klein will greatly curtail its print advertising in February and instead focus on its digital-first, socially amplified model that relies on video as its preferred format. So reports WWD.

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Samsung Duped by Fashion Counterfeiter

Samsung recently launched its Galaxy A8s phone in China with an announcement that it was partnering with skateboarding and fashion company Supreme, only to have the trendy retailer quickly announce that the relationship was bogus. So reports HypeBeast.

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Facebook Ads Undo Feature to Messenger

Facebook has just added an “unsend” feature that can delete a message if used within 10 minutes of the communication being sent. So reports Business 2 Community.

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Most Marketers Can’t Measure Benefits of Artificial Intelligence

In a recent study by LoopMe, marketers said they are allocating, on average, 15% of their budgets to artificial intelligence, but only 33% of survey respondents said they can measures the results of the technology. So reports Econsultancy.

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