News (1013)
Facebook Takes Second Stab at Search Ads
- Friday, 01 February 2019
- News
- Written by CMO Tech News
Facebook has reintroduced search ads, which places it in competition with Google AdWords and is occurring at a time when the social media company is experiencing decelerating revenue growth. So reports TechCrunch.
Read more...Digital Still Outperforms Print After GDPR
- Friday, 01 February 2019
- News
- Written by CMO Tech News
The third quarter of 2018 was the first full quarter in which Europe’s GDPR rules were in effect. Nevertheless, the growth of digital advertising still substantially outpaced the growth of print, according to data from AA/Warc. So reports MediaPost.
Read more...Shipping Fees Cause Shoppers to Balk
- Friday, 25 January 2019
- News
- Written by CMO Tech News
Approximately 25% of abandoned online shopping carts occur because shoppers don’t want to pay shipping fees or because they think the fees are excessive, according to a recent survey by Metrical and Skava. So reports MediaPost.
Read more...Most Americans Don’t Understand Facebook Data Tracking
- Friday, 25 January 2019
- News
- Written by CMO Tech News
A Pew Research Center survey has found that 74% of Facebook users don’t know that the social media site maintains a list of individuals’ traits and interests. So report Econsultancy.
Read more...French Regulators Slap Google with $57M Fine
- Friday, 25 January 2019
- News
- Written by CMO Tech News
French data protection regulator CNIL has hit Google with a $75 million fine associated with allegations that the company violated the General Data Protection Regulation. So reports DigiDay.
Read more...Civis Analytics Launches Message Modeling Platform
- Friday, 25 January 2019
- News
- Written by CMO Tech News
Civis Analytics has introduced Creative Focus, which provides marketers with analytical insights into potential marketing messages. So reports MarTechAdvisor.
Read more...Campaign Monitor Acquires Sailthru, Liveclicker
- Saturday, 19 January 2019
- News
- Written by Administrator
Emailing marketing and automation provider Campaign Monitor has acquired experience management platform Sailthru and personalized email technology platform Liveclicker. So reports Demand Gen Report.
Read more...Merkle Acquires Digital Marketing Firm Filter
- Saturday, 19 January 2019
- News
- Written by CMO Tech News
Marketing agency Merkle has acquired Filter, a digital marketing and experience design firm with offices in Seattle and Portland, Wash. So reports AdWeek.
Read more...Brands Increase Use of In-house Marketers
- Saturday, 19 January 2019
- News
- Written by CMO Tech News
A recent study has found that 91% of brands have moved at least some of their marketing functions in-house. So reports Search Engine Journal.
Read more...YouTube Announces Best Ads of 2019
- Saturday, 19 January 2019
- News
- Written by CMO Tech News
A YouTube presentation by German real estate portal Immowelt has been ranked as the best advertisement of 2018 by YouTube. So reports NetImperative.
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