News (1013)
Amazon Offers Two-Hour Free Delivery from Whole Foods
- Sunday, 11 February 2018
- News
- Written by CMO Tech News
Amazon has just launched a free, two-hour delivery service of natural and organic products from Whole Foods for Prime Now members. So reports Chain Store Age.
Read more...Albertsons Launches Campaign Measurement Service
- Sunday, 11 February 2018
- News
- Written by CMO Tech News
Supermarket owner Albertsons has teamed up with Quotient Technology to measure the impact of brands’ digital advertising on sales of products within Safeway and Shaw’s stores. So reports CNBC.
Read more...Twitter Produces Its First Quarterly Profits
- Sunday, 11 February 2018
- News
- Written by CMO Tech News
Twitter has generated a quarterly profit for the first time in its nearly 12-year history by cutting costs and increasing revenue streams from video advertising. So reports U.S. News & World Report.
Read more...JPMorgan Chase Taps VaynerMedia for Voice Marketing
- Sunday, 04 February 2018
- News
- Written by CMO Tech News
JPMorgan Chase has selected VaynerMedia to build a program for marketing through smart speakers. So reports AdAge.
Read more...Burger King Campaign Supports Net Neutrality
- Monday, 29 January 2018
- News
- Written by CMO Tech News
Burger King has launched a YouTube video that shows customers having to wait longer for a Whopper than for other hamburgers as a statement about how the end of net neutrality could slow down internet services. So reports The Star.
Read more...Chief Experience Officers, Digital Brand Managers in High Demand
- Monday, 29 January 2018
- News
- Written by CMO Tech News
Firms’ increasing efforts to engage customers have resulted in strong demand for chief experience officers who can command salaries exceeding $300,000 and digital brand managers who have salaries ranging from $70,000 to $150,000. So reports CMS Wire.
Read more...Bose Taps WPP as Marketing Partner
- Monday, 29 January 2018
- News
- Written by CMO Tech News
Bose has reportedly selected WPP firms Grey Group, Wunderman, Hogarth Worldwide, and MediaCom for a variety of marketing agency functions including creative, media, localization, production and digital marketing. So reports AdWeek.
Read more...Adobe Campaign Links to Hadoop Database
- Monday, 29 January 2018
- News
- Written by CMO Tech News
Adobe has built a connector linking its Campaign technology to Hadoop, which is a big data framework. So reports MediaPost.
Read more...Industry Honchos Team Up to Launch Metaforce
- Sunday, 21 January 2018
- News
- Written by CMO Tech News
Allen Adamson, who is a former Chairman of Landor, and David Camp, who has held executive marketing positions at Amazon, Microsoft and BlackBerry, have teamed up to launch marketing and product consulting firm Metaforce. So reports MarTechAdvisor.
Read more...Retailers Experimenting with Tactics to Fend Off Online Competition
- Sunday, 21 January 2018
- News
- Written by CMO Tech News
A new survey by Applied Predictive Technologies shows that brick and mortar retailers are experimenting with a variety of digital strategies to compete with online retailers. So reports MediaPost.
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