News

News (1013)

Increased Regulation of Digital Ads Unlikely

Even with ongoing Congressional hearings regarding Russia’s online advertising to sway the U.S. presidential election, it is unlikely that Washington, D.C. will pass new regulations on the digital marketing industry. So reports Quartz.

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Walmart Plans Big eCommerce Push

Walmart expects its online sales to grow 40% during its next fiscal year as it scales back efforts to build new brick and mortar stores and ramps up its ecommerce business. So reports ZDNet.

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Readers Prefer Paper: Study

In a new worldwide study, research firm Toluna has found that 72% of survey respondents prefer printed books while only 9% prefer e-books. So reports Printing Impressions.

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Online Advocacy May Violate Campaign Finance Laws

Facebook pages and other online destinations created to support political candidates may be crossing a fine line between advocacy and campaigning, which raises the following question: Is political content and money spent to promote webpages a violation of campaign finance law? So asks Vice News.

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Google to Help Publishers Win Subscribers

The well-publicized end of Google’s first click free requirement is being accompanied by other measures to help content providers capture new subscribers. So reports Marketing Land.

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L’Oreal Taps Automat for Chatbot Technology

L’Oreal has implemented chatbot technology from Automate that will help shoppers find beauty gifts. So reports Search CIO.

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YouTube Enhances Advertising Capabilities

YouTube has enhanced its targeted advertising capabilities as part of its Custom Affinity Audiences tool and it has also developed capabilities to assess individuals' device apps when selecting which promotional content to display. So reports AdWeek.

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Aquent, Vitamin T Launch Talent Assessment Service

At a time when brands are increasingly seeking to recruit marketers, Aquent and Vitamin T have teamed up to provide assessments of digital analysts, digital marketing managers, and marketing technology managers. So reports MarTechSeries.

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Digital Marketing Exposes Kids to Alcohol Ads

Parents and educators have successfully banned alcohol advertising from television to protect children, but digital content including YouTube videos that promotes beer and spirits is finding its way in front of kids. 

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Direct Digital to Double HQ Size

Direct Digital, which owns and markets nutritional products, will double the size of its Charlotte, N.C. headquarters, which will bring the company’s home office size to 17,681 square feet. So reports the Charlotte Business Journal.

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