News (1013)
Increased Regulation of Digital Ads Unlikely
- Saturday, 14 October 2017
- News
- Written by CMO Tech News
Even with ongoing Congressional hearings regarding Russia’s online advertising to sway the U.S. presidential election, it is unlikely that Washington, D.C. will pass new regulations on the digital marketing industry. So reports Quartz.
Read more...Walmart Plans Big eCommerce Push
- Saturday, 14 October 2017
- News
- Written by CMO Tech News
Walmart expects its online sales to grow 40% during its next fiscal year as it scales back efforts to build new brick and mortar stores and ramps up its ecommerce business. So reports ZDNet.
Read more...Readers Prefer Paper: Study
- Friday, 06 October 2017
- News
- Written by CMO Tech News
In a new worldwide study, research firm Toluna has found that 72% of survey respondents prefer printed books while only 9% prefer e-books. So reports Printing Impressions.
Read more...Online Advocacy May Violate Campaign Finance Laws
- Friday, 06 October 2017
- News
- Written by CMO Tech News
Facebook pages and other online destinations created to support political candidates may be crossing a fine line between advocacy and campaigning, which raises the following question: Is political content and money spent to promote webpages a violation of campaign finance law? So asks Vice News.
Read more...Google to Help Publishers Win Subscribers
- Friday, 06 October 2017
- News
- Written by CMO Tech News
The well-publicized end of Google’s first click free requirement is being accompanied by other measures to help content providers capture new subscribers. So reports Marketing Land.
Read more...L’Oreal Taps Automat for Chatbot Technology
- Saturday, 30 September 2017
- News
- Written by CMO Tech News
L’Oreal has implemented chatbot technology from Automate that will help shoppers find beauty gifts. So reports Search CIO.
Read more...YouTube Enhances Advertising Capabilities
- Saturday, 30 September 2017
- News
- Written by CMO Tech News
YouTube has enhanced its targeted advertising capabilities as part of its Custom Affinity Audiences tool and it has also developed capabilities to assess individuals' device apps when selecting which promotional content to display. So reports AdWeek.
Read more...Aquent, Vitamin T Launch Talent Assessment Service
- Sunday, 24 September 2017
- News
- Written by CMO Tech News
At a time when brands are increasingly seeking to recruit marketers, Aquent and Vitamin T have teamed up to provide assessments of digital analysts, digital marketing managers, and marketing technology managers. So reports MarTechSeries.
Read more...Digital Marketing Exposes Kids to Alcohol Ads
- Sunday, 24 September 2017
- News
- Written by CMO Tech News
Parents and educators have successfully banned alcohol advertising from television to protect children, but digital content including YouTube videos that promotes beer and spirits is finding its way in front of kids.
Read more...Direct Digital to Double HQ Size
- Sunday, 24 September 2017
- News
- Written by CMO Tech News
Direct Digital, which owns and markets nutritional products, will double the size of its Charlotte, N.C. headquarters, which will bring the company’s home office size to 17,681 square feet. So reports the Charlotte Business Journal.
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