Culver’s has tapped Julie Fussner as the first chief marketing officer in the 38-year history of the fast-food burger chain, based in Prairie du Sac, Wisconsin. So reports Restaurant Business.

Peloton has hired Leslie Berland, formerly the chief marketing officer of Twitter, as its new CMO. So reports CNBC.

This past weekend, baseball watchers across the country were creeped out by some unusual fans. So reports Comicbook.com.