APAC (201)
DDB Sydney’s Ford: Aussie Marketing Game Needs More Women
- Friday, 01 March 2019
- APAC
- Written by CMO Tech News
Tara Ford, the executive creative director of DDB Sydney, said she wished the advertising industry had more women in creative roles. So reports Campaign Asia-Pacific.
Read more...Huawei’s 5G Ad Campaign Misses the Mark: Professor
- Friday, 15 February 2019
- APAC
- Written by CMO Tech News
China's Huawei is hoping to win over New Zealand consumers with a new advertising campaign to combat a ban on its 5G equipment. So reports Stuff.
Read more...Japan’s Hakuhodo Teams Up with Blockchain Company to Innovate Digital Advertising
- Friday, 15 February 2019
- APAC
- Written by CMO Tech News
Hakuhodo, Japan’s largest ad space broker, is teaming up with Yuanbenm, a Chinese startup, to develop a “new form of digital advertising." So reports the ihodl.
Read more...Australian Outdoor Advertising Soars: SMI Analysis
- Friday, 15 February 2019
- APAC
- Written by CMO Tech News
According to an SMI analysis, Australian online advertising expenditures slowed while outdoor media spiked last year. So reports Mumbrella.
Read more...Employment Advertising Down 3.7% from Last Year
- Friday, 15 February 2019
- APAC
- Written by CMO Tech News
Advertising for Australian jobs dipped “heavily” in 2019, indicating employment growth may follow that trend. So reports Business Insider.
Read more...Kristen Hardeman to Head Tinder’s Australian Marketing Efforts
- Thursday, 31 January 2019
- APAC
- Written by CMO Tech News
Tinder, the international dating app, appointed Kristen Hardeman to oversee marketing efforts in Australia. So reports Ad News.
Read more...Facebook Rolling Out Election Ad Reforms
- Thursday, 31 January 2019
- APAC
- Written by CMO Tech News
Facebook is not planning to unveil any new features to prevent election interference in March’s New South Wales state election, but does have changes set for upcoming EU contests. So reports Mumbrella.
Read more...Grab Nabs Partnership with Hooq to Boost Service Offerings
- Thursday, 31 January 2019
- APAC
- Written by CMO Tech News
The video-streaming platform Hooq will be hosted on the Grab service and tech app in Southeast Asia. So reports Variety.
Read more...Nissan Korea Facing Prosecution Over Misleading Fuel Ads
- Saturday, 19 January 2019
- APAC
- Written by CMO Tech News Staff
Nissan Korea Co. and its parent company were fined $803,538 (900 million won) for misleading customers about the fuel efficiency and environmental benefits of some of its vehicles. So reports Pulse.
Read more...Google Japan Allegedly Shifted Ad Revenue to Singapore
- Saturday, 19 January 2019
- APAC
- Written by CMO Tech News
Google Japan reportedly failed to declare $32 million (3.5 billion yen) in advertising revenue earned in the nation and was sanctioned by the Tokyo Regional Taxation Bureau. So reports the Nikkei Asian Review.
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