APAC (201)
Post Merger, Fairfax Journalists' Union Concerned About Blurring Paid Ads, Editorial Content
- Saturday, 10 November 2018
- APAC
- Written by CMO Tech News
The Australian Competition and Consumer Commission gave the green light on the proposed merger of Fairfax Media and Nine Entertainment. So reports The Fresno Bee.
Read more...Amplify Opens First Overseas Office in Sydney
- Saturday, 10 November 2018
- APAC
- Written by CMO Tech News
Brand experience agency Amplify is expanding overseas and setting up shop in Sydney. So reports B and T.
Read more...Shanghai Ad Festival Adds AA, IPA Ahead of 2019
- Saturday, 10 November 2018
- APAC
- Written by CMO Tech News
The Institute of Practitioners and Advertising Association have agreed to partner with the Shanghai International Advertising Festival to strengthen the U.K.’s presence at the 2019 trade show. So reports The Drum.
Read more...Bidooh Moves Into Korean Market with Digital Out-of-Home Expansion
- Saturday, 10 November 2018
- APAC
- Written by CMO Tech News
Bidooh, a first-of-its-kind digital Out-of-Home (OOH) platform, entered into an agreement with DBDB Labs to use 10,000 South Korean digital billboard screens. So reports The Business Desk.
Read more...Wideopen Platform, Sydney Airport Team Up for Massive Ad Wrap
- Saturday, 03 November 2018
- APAC
- Written by CMO Tech News
Sydney Airport and Wideopen Platform partnered to showcase one of the nation's largest advertising building wraps with a new display covering a multi-level car park. So reports Mediaweek.
Read more...Australian 'Ad of the Month' Banned Same Day It Nabs Award
- Saturday, 03 November 2018
- APAC
- Written by Administrator
A Volkswagen Amarok commercial poking fun about being banned by Australian authorities was, in fact, banned for promoting unsafe driving. So Reports Driving.
Read more...Gen. Z Not Married to Prestige Brands
- Saturday, 03 November 2018
- APAC
- Written by CMO Tech News
Southeast Asia's Generation Z, commonly referred to as “centennials,” are not particularly interested in "prestigious or famous" brand names when making online shopping decisions, according to a new Dentsu Aegis Media study. So reports Campaign.
Read more...BlueFocus Makes PR Play in North America
- Saturday, 03 November 2018
- APAC
- Written by CMO Tech News
China's biggest marketing and public relations firm, BlueFocus, is planning to purchase U.S. company Eleven Holdings Inc. with the hopes of expanding into North America. So reports Caixin.
Read more...Gambling Companies Double Down on Marketing
- Sunday, 21 October 2018
- APAC
- Written by Administrator
Data from Standard Media Index shows gambling companies across Australia are spending more on advertising, now up to $140 million through July. So reports European Gaming.
Read more...Australian Gov't Directed $8.8M to U.S.-owned Media Giants
- Sunday, 21 October 2018
- APAC
- Written by CMO Tech News
The Australian state government has spent millions in Google and Facebook advertisements in recent years; nearly triple what it has spent in local media. So reports WAtoday.
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