APAC (201)
Consortium Warns of the Dangers of Ignoring Advertising, Planning Major Push
- Saturday, 04 January 2020
- APAC
- Written by CMO Tech News Staff
A swath of Australian media owners has joined up to rally marketers and push the importance of advertising. So reports afaqs.
Read more...Australian Regulators Target Opioid Company for Misleading Claims
- Saturday, 04 January 2020
- APAC
- Written by CMO Tech News Staff
An Australian drug regulator has fined “an international network of companies tied to Purdue Pharma” for misleading advertising of the opioid painkiller Targin. So reports MSN.
Read more...Amid EU Pressure, IT Giants to Begin Ad Booking in Japan
- Saturday, 04 January 2020
- APAC
- Written by CMO Tech News Staff
Google LLC and Facebook, Inc. are reportedly planning to locally book advertising revenue from their Japanese operations, as opposed to posting them in other countries with lower tax rates. So reports The Japan Times.
Read more...Samsung Tops List of Foreign Brands in Chinese Market: Report
- Saturday, 04 January 2020
- APAC
- Written by CMO Tech News Staff
Asian brands are gaining greater traction with Chinese consumers when compared against U.S. and European brands. So reports China Daily.
Read more...Lance Traore's 'Love Affair' with AdColony Turns Into Full-time Gig
- Thursday, 12 December 2019
- APAC
- Written by CMO Tech News Staff
In-app brands marketplace AdColony announced Lance Traore will serve as the full-time country manager for Australia and New Zealand. So reports Yahoo Finance.
Read more...Mumbrella Travel Marketing Summit Adds New Speakers
- Thursday, 12 December 2019
- APAC
- Written by CMO Tech News Staff
The Mumbrella Travel Marketing Summit added a list of new speakers, including representatives from Google, Tourism NT, Australian Traveller Media and MyTravelReserch.com. So reports Business Insider.
Read more...Busty YouTube Chef Displays Ads on Her Chest
- Thursday, 12 December 2019
- APAC
- Written by CMO Tech News Staff
Japanese YouTube chef Kuma Cooking has been selling advertisements on “form-fitting T-shirts” across her breasts, rather than using “pre-recorded, algorithm-selected commercials.” So reports Japan Today.
Read more...APAC Ahead of North America, EMEA in 2019 Ad Spending: Report
- Thursday, 12 December 2019
- APAC
- Written by CMO Tech News Staff
The Asia-Pacific advertising market jumped 6.3% this year, which was more than North America and Europe, the Middle East, and Africa (EMEA), according to a Magna’s latest forecast. So reports Campaign Asia.
Read more...Bonds’ Christmas Campaign Sparks AAS Complaints, LGBT+ Praise
- Saturday, 30 November 2019
- APAC
- Written by CMO Tech News Staff
The Australian Advertising Standards is reviewing clothing brand Bonds’ “Its the Bonds that make the season” campaign after receiving a handful of complaints about a holiday ad featuring two shirtless men kissing on a kitchen counter. So reports The Drum.
Read more...Most Australians Want Full Ban On Social Media Political As: Study
- Saturday, 30 November 2019
- APAC
- Written by CMO Tech News Staff
The Australia Institute reported most Australians support an outright ban on political advertising on social media platforms. So reports Business Insider.
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