APAC (201)
IAB Offers Advice to Marketers in Pandemic Market
- Friday, 17 April 2020
- APAC
- Written by CMO Tech News Staff
Australia’s Interactive Advertising Bureau has offered guidance to traditional brands during tough marketing conditions resulting from the COVID-19 global pandemic. So reports The Drum.
Read more...Australian Ad Industry Very Worried About Employment Opportunities: Survey
- Friday, 17 April 2020
- APAC
- Written by CMO Tech News Staff
An online survey sponsored by Ad News shows an enormous majority of advertising respondents—more than 91%— are worried for their jobs in the wake of the global health crisis. So reports Ad News.
Read more...Clear Channel Unloads Chinese Arm, Looks to Cut Costs
- Friday, 17 April 2020
- APAC
- Written by CMO Tech News Staff
Clear Channel sold its Chinese business for $253 million and announced additional cost-cutting measures as it grapples with virus-related obstacles. So reports City A.M.
Read more...Facebook Takes Legal Action Against Ad 'Cloaking' Engineer in Bangkok
- Friday, 17 April 2020
- APAC
- Written by CMO Tech News Staff
Facebook has filed a lawsuit against Basant Gajjar, a Bangkok-based engineer, whose company gives advertisers the ability to circumvent the social media giant’s ad filters. So reports Campaign Asia-Pacific.
Read more...Australian Ad Market Was Rebounding Prior to Pandemic: Report
- Sunday, 05 April 2020
- APAC
- Written by CMO Tech News Staff
Data indicates advertising bookings in Australia were on the upswing in February prior to the COVID-19 pandemic. So reports AdNews.
Read more...News Corp Suspends 60 Printed Papers as Ad Sales Dry Up
- Sunday, 05 April 2020
- APAC
- Written by CMO Tech News Staff
Rupert Murdoch's News Corp announced it will stop printing approximately 60 Australian regional papers as advertising revenues have evaporated in the post-COVID economy. So reports The Straits Times.
Read more...Primal Transition to Work From Home Ahead of COVID-19 Curve
- Sunday, 05 April 2020
- APAC
- Written by CMO Tech News Staff
Digital marketing agency Primal has effectively moved its marketing operation out of the office as its entire Asia staff is now working from home. So reports Entrepreneur.
Read more...PRWeek Coming Back in Asia: Haymarket
- Sunday, 05 April 2020
- APAC
- Written by CMO Tech News Staff
Haymarket Media is bringing back its specialist media publication PRWeek in Asia. So reports Campaign Asia-Pacific.
Read more...Facebook’s New Rules Set to 'Bolster Discourse' in Australian Election
- Sunday, 15 March 2020
- APAC
- Written by CMO Tech News Staff
The social media habits of those taking out political ads in Australia will become more transparent under new Facebook regulations. So reports the Sydney Morning Herald.
Read more...Hakuhodo DY Will Soak Up Taiwan's Growww Media in Multi-stage Deal
- Sunday, 15 March 2020
- APAC
- Written by CMO Tech News Staff
Hakuhodo DY Holdings Inc., one of Japan’s marketing and advertising giants, is expecting to complete a purchase of Taiwan’s Growww Media Co. with the hopes of bolstering business overseas. So reports The Japan Times.
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