This approach saves time and expenses associated with sorting and processing bids. The product is offered as part of Smaato real-time advertising platform for mobile publishers.
Estimated reading time: 0 minutes, 18 seconds
Platform Claims to Cut Advertising Costs
Smaato says its Automated Traffic Curation product reduces costs for Demand Side Platforms (DSPs) by using machine learning to cull less relative inventory. So reports MarTech Series.
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