Top News
Strategy
The global ad market will continue its recovery next year, despite inflation and geopolitical turmoil, according to various projections.
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Sentimentality, Value Lead 2023’s Holiday Seasonal Ads
Thursday, 30 November 2023
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Autumn Starts Early as Pumpkin Spice Latte Turns 20
Sunday, 10 September 2023
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YouTubers’ Prime Energy Drink Craze Holds Marketing Lessons
Thursday, 16 March 2023
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What Does FTX’s Collapse Mean for Marketers?
Monday, 21 November 2022
Campaigns
A $4 million advertising campaign backed by San Francisco business leaders may or may not restore the city’s recently tarnished brand, but it has already sparked an array of reactions.
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Fast Food Chains Go Horror-Show for Halloween Campaigns
Wednesday, 18 October 2023
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The Guardian's New Campaign Tests the Power of 'Weird' Humor
Friday, 06 October 2023
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As Meta Renews Ad Blitz, Is VR Real Yet for Marketers?
Saturday, 23 September 2023
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McDonald's Flexes Pop Culture Muscle with 'As Featured In' Push
Sunday, 20 August 2023
CMO Tech
As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.
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How Are CMOs Adapting to ChatGPT?
Saturday, 04 March 2023
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Elon Musk’s Twitter Takeover Gets 'Ratioed' By Advertisers
Wednesday, 02 November 2022
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Poor Retargeting: A Big Reason Customers Are Blocking Brands
Monday, 23 May 2022
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Is the ‘Creative’ CMO a Thing of the Past?
Monday, 25 April 2022
CMO Challenges
Chief marketing officers and CEOs are not always on the same page about the role of marketing, and at some organizations the divide is widening. So reports The Wall Street Journal.
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Retail Media Projected to Overtake TV for Ad Revenue by 2028
Monday, 26 June 2023
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CMO Tenure Still Short, But New Trends Point to a Brighter Future
Friday, 19 May 2023
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Creative Thinking Tops List of Vital CMO Skills: Survey
Saturday, 08 April 2023
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What Marketing Pros Say About Southwest Airlines' Fiasco
Friday, 06 January 2023
News
HanesBrands has appointed Richard Mcleod as chief marketing officer of the Champion activewear brand. So reports PPAI Media.
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Walk-On’s Sports Bistreaux Nabs Restaurant Vet as CMO
Friday, 08 December 2023
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CoComelon and Blippi Owner Hires First CMO
Friday, 08 December 2023
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Macy's Bets on Caesars' Marketing Guru as CMO
Friday, 08 December 2023
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Peloton CMO Jumps to Verizon After Less Than a Year
Friday, 08 December 2023
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