APAC (201)
4 of 5 Indian Brands Expect to Increase Influencer Spending: Survey
- Saturday, 29 February 2020
- APAC
- Written by CMO Tech News Staff
A study from Buzzoka shows approximately 80% of brands in India are planning to increase their spending on social media influencers. So reports Campaign Asia.
Read more...McDonald’s Australia Searching for New CMO
- Sunday, 16 February 2020
- APAC
- Written by CMO Tech News Staff
Jennie Dill, Chief Marketing Officer of McDonald’s Australia, has departed her post to seek new career opportunities outside the company. So reports Mumbrella.
Read more...Slumping Print Sales Among Top Reasons for Rough Q2 for News Corp
- Thursday, 13 February 2020
- APAC
- Written by CMO Tech News Staff
Australian businesses contributed to a second-quarter slump for News Corp, as print advertising in the country saw a 5% dip in sales. So reports Print 21.
Read more...Australian Ad Space Under Siege By Climate Activists' 'Unsanctioned' Project
- Thursday, 13 February 2020
- APAC
- Written by CMO Tech News Staff
A series of 78 outdoor advertisements on bus stops around Australia have been replaced with artwork from more than 40 creatives who are protesting inaction on climate change. So reports Mumbrella.
Read more...New Service Looks to Up PR Game in Japan Through Education
- Thursday, 13 February 2020
- APAC
- Written by CMO Tech News Staff
A new service called Scale Powered by PR aims to help industry executive find more skilled freelancers by “providing best-practice guidance and learning opportunities.” So reports Campaign Asia.
Read more...Video Bests News Sites in Chinese Advertising Market Share: Report
- Thursday, 13 February 2020
- APAC
- Written by CMO Tech News Staff
A new report from Interactive Marketing Laboratory in Zhongguancun shows video sites—the third highest-grossing advertising platform in 2019—have topped news sites by way of revenue. So reports the South China Morning Post.
Read more...KFC Australia Apologizes Over Ad with Boys Gawking at 'Scantily Clad' Woman
- Thursday, 30 January 2020
- APAC
- Written by CMO Tech News Staff
KFC Australia was criticized by advocacy group Collective Shout after releasing a YouTube ad featuring a “scantily clad young woman checking herself out in the tinted windows of a parked car, unaware that anyone was inside the vehicle.” So reports Fox News.
Read more...WPP ANUZ Shakes Up New Zealand Team As Managing Director Baker Resigns
- Thursday, 30 January 2020
- APAC
- Written by CMO Tech News Staff
Managing Director NZ Sven Baker has stepped down from his position and moved to the transitional role of non-executive chairman, NZ for WPP AUNZ. So reports BandT.
Read more...Malaysian News Facing Big Obstacles By Way of Google, FB: Report
- Thursday, 30 January 2020
- APAC
- Written by CMO Tech News Staff
Facebook and Google, along with piracy, are the biggest threats to Malaysian news broadcasters and publishers, according to a new report from CGS-CIMB Securities Sdn Bhd. So reports the Asia News Network.
Read more...Media360 India Sets Date for Mumbai Conference, Awards Dinner
- Thursday, 30 January 2020
- APAC
- Written by CMO Tech News Staff
This year’s Media360 India conference and awards dinner will be held on March 17 in Mumbai. So reports Campaign India.
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