APAC

APAC (201)

Asian Advertising 'Lazy': Study

According to research commissioned by Unilever, advertising in China, India and Indonesia lags societal changes. So reports CNBC.

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22 Japanese Breweries Join Forces to Market Craft Beer Overseas

Nearly two dozen Japanese breweries teamed up to launch the "Drink in a New Language" marketing campaign, set to run in the U.S.

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Consumers Call for More Diversity in Advertisements: Survey

According to a survey of 1000 Australians, more than two out of every three consumers want to see more diversity in advertisements. So reports 3AW.

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ACCC Doles Out Sanctions Over Misleading Ads

The Australian Competition and Consumer Commission (ACCC) warned telecom companies Telstra, Vodafone and Optus they are facing legal action for distributing allegedly misleading advertisements. So reports The Drum

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Malaysian, U.S. Firms Join Forces to Boost Kuala Lumpur Convention Centre

The Kuala Lumpur Convention Centre is partnering with Marketing Challenges International, based in the U.S., to improve the venue's presence in North America. So reports Campaign Asia.

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AI, Video Ads Atop Indian Marketing Trends

On the backs of 460 million Internet users, India has seen exponential growth in its marketing industry and is now the ninth largest market in the world. So reports AdAge India.

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China's Ofo Launching In-app Ads Featuring Coke, Chips Ahoy

Ofo, a Chinese bike-sharing company, is now running five-second video advertisements on its app. So reports The Drum.

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Australia to Showcase Off-beat Destinations with New Asia-centric Campaign

Tourism Australia is targeting India, Malaysia, Singapore and Indonesia with a $10 million campaign highlighting outside-the-box Australian destinations. So reports the Financial Review.

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Australian Ad Market 'Maturing and Diversifying'

A new expenditure report shows video advertising grew 45% in Australia during the last fiscal year. So reports BandT

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