APAC (201)
Asian Advertising 'Lazy': Study
- Saturday, 06 October 2018
- APAC
- Written by CMO Tech News
According to research commissioned by Unilever, advertising in China, India and Indonesia lags societal changes. So reports CNBC.
Read more...22 Japanese Breweries Join Forces to Market Craft Beer Overseas
- Saturday, 06 October 2018
- APAC
- Written by CMO Tech News
Nearly two dozen Japanese breweries teamed up to launch the "Drink in a New Language" marketing campaign, set to run in the U.S.
Read more...Consumers Call for More Diversity in Advertisements: Survey
- Saturday, 22 September 2018
- APAC
- Written by CMO Tech News
According to a survey of 1000 Australians, more than two out of every three consumers want to see more diversity in advertisements. So reports 3AW.
Read more...ACCC Doles Out Sanctions Over Misleading Ads
- Saturday, 22 September 2018
- APAC
- Written by CMO Tech News
The Australian Competition and Consumer Commission (ACCC) warned telecom companies Telstra, Vodafone and Optus they are facing legal action for distributing allegedly misleading advertisements. So reports The Drum.
Read more...Malaysian, U.S. Firms Join Forces to Boost Kuala Lumpur Convention Centre
- Saturday, 22 September 2018
- APAC
- Written by CMO Tech News
The Kuala Lumpur Convention Centre is partnering with Marketing Challenges International, based in the U.S., to improve the venue's presence in North America. So reports Campaign Asia.
Read more...AI, Video Ads Atop Indian Marketing Trends
- Saturday, 22 September 2018
- APAC
- Written by CMO Tech News
On the backs of 460 million Internet users, India has seen exponential growth in its marketing industry and is now the ninth largest market in the world. So reports AdAge India.
Read more...Xiaomi Names Sharma to Head India Marketing Ahead of 'Festive Season'
- Saturday, 08 September 2018
- APAC
- Written by CMO Tech News
Xiaomi appointed Anuj Sharma to head of marketing in India. So reports The Economic Times.
Read more...China's Ofo Launching In-app Ads Featuring Coke, Chips Ahoy
- Saturday, 08 September 2018
- APAC
- Written by Administrator
Ofo, a Chinese bike-sharing company, is now running five-second video advertisements on its app. So reports The Drum.
Read more...Australia to Showcase Off-beat Destinations with New Asia-centric Campaign
- Saturday, 08 September 2018
- APAC
- Written by CMO Tech News
Tourism Australia is targeting India, Malaysia, Singapore and Indonesia with a $10 million campaign highlighting outside-the-box Australian destinations. So reports the Financial Review.
Read more...Australian Ad Market 'Maturing and Diversifying'
- Saturday, 08 September 2018
- APAC
- Written by CMO Tech News
A new expenditure report shows video advertising grew 45% in Australia during the last fiscal year. So reports BandT.
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