Campaigns (61)
Quest Diagnostics Debuts 'Provocative' Marketing Campaign
- Thursday, 20 October 2022
- Campaigns
- Written by CMO Tech News
Medtech company Quest Diagnostics has unveiled what a spokesperson calls a “provocative” national marketing campaign for its testing products that consumers can use at home. So reports Fierce Pharma.
Read more...Creepy 'Smile' Campaign Freaks Out Fans Nationwide
- Sunday, 25 September 2022
- Campaigns
- Written by Administrator
This past weekend, baseball watchers across the country were creeped out by some unusual fans. So reports Comicbook.com.
Read more...Inside DoorDash’s Campaign 'A Neighborhood of Good in Every Order'
- Saturday, 10 September 2022
- Campaigns
- Written by CMO Tech News
DoorDash recently revealed ‘A Neighborhood of Good in Every Order,’ a community-centric campaign, aimed at highlighting the connections that come from every order. So reports Forbes.
Read more...HBO Bets $100M on 'House of the Dragon' Marketing Push
- Monday, 22 August 2022
- Campaigns
- Written by CMO Tech News
HBO is spending $100 million to market “House of the Dragon,” on top of the $200 million it doled out on the first season of the show itself. Will its marketing investment pay off?
Read more...Gatorade CMO: We’re at the Precipice of the Brand’s Evolution
- Thursday, 11 August 2022
- Campaigns
- Written by CMO Tech News
Gatorade brought on Kalen Thornton a little more than a year ago as CMO and, after tackling some serious challenges, the brand is revitalized, gaining dollar share and cultural credibility. So reports The Drum.
Read more...How McDonald’s is Trying to Change Its ‘Cultural Wallpaper’ Reputation
- Tuesday, 21 June 2022
- Campaigns
- Written by CMO Tech News
In 2019, Morgan Flatley acknowledged that McDonald’s brand is “a little meaningless” to consumers. Speaking at a recent event, Flatley, the global CMO at McDonald’s, has taken a number of steps to combat its brand’s reputation as “cultural wallpaper.” So reports Marketing Week.
Read more...McDonald's Hoping Szechuan Sauce Can Drive Mobile App, SMS Adoption
- Monday, 21 March 2022
- Campaigns
- Written by CMO Tech News
McDonald's recently announced that it is bringing back its Szechuan dipping sauce for chicken nuggets for a limited run, beginning March 31. So reports Marketing Dive.
Read more...Inside Applebee’s ‘Here’s to The Regulars’ Campaign
- Saturday, 19 February 2022
- Campaigns
- Written by CMO Tech News
Applebee’s recently launched its "Here's to The Regulars" campaign, set to the theme song from 80-sitcom hit ‘Cheers.’ Marketing Dive recently interviewed CMO Joel Yashinsky on the new campaign and more.
Read more...Michelob Ultra Launches Sportswear Line in Latest Push into Wellness
- Friday, 04 February 2022
- Campaigns
- Written by CMO Tech News
Michelob Ultra, a beer brand from Anheuser-Busch InBev, launched a sportswear line as part of its push into wellness. So reports Marketing Dive
Read more...McDonald's Taps Fashion Trailblazer to Reimagine Lunar New Year in the Metaverse
- Monday, 31 January 2022
- Campaigns
- Written by CMO Tech News
To ring in Lunar New Year with style and innovation, McDonald's has teamed up with Humberto Leon, co-founder of fashion brand Opening Ceremony, to create a one-of-a-kind collection of zodiac animal designs.
Read more...