CMO Tech (192)
Springbot Establishes Marketing Cooperative
- Saturday, 31 March 2018
- CMO Tech
- Written by CMO Tech News
Springbot, which provides a marketing automation platform for online stores, has launched its Exchange, which is a data cooperative for small and mid-size firms. So reports MarTechToday.
Read more...Cambridge Analytica and Potential Political Shifts Raise Prospect of More Regulations
- Sunday, 25 March 2018
- CMO Tech
- Written by CMO Tech News Staff
Recent allegations that Cambridge Analytica improperly obtained data on 50 million Facebook users caused shares of the social media company to recently register its largest daily decline since 2012.
Read more...Firms Develop Novel Approaches to Collecting Data
- Saturday, 17 March 2018
- CMO Tech
- Written by CMO Tech News Staff
The ferocious demand for marketing data has driven firms to develop novel approaches to gathering information on consumers and business prospects.
Read more...Personalization Trend Having Broad Consequences
- Sunday, 11 March 2018
- CMO Tech
- Written by CMO Tech News Staff
Increasing efforts to provide personalized marketing rather than segmenting target audiences are having a widespread influence across the industry.
Read more...VuLiv Launches Eye Tracking Technology
- Sunday, 11 March 2018
- CMO Tech
- Written by CMO Tech News
VuLiv Player, which is an audio-video platform that uses artificial intelligence and machine learning to build predictive and prescriptive content recommendations, has launched an eyeball tracking system to better assess if advertisements are being viewed. So reports Deccan Chronicle.
Read more...Forrester Report Debunks Blockchain Myths
- Sunday, 25 February 2018
- CMO Tech
- Written by CMO Tech News
Contrary to popular misconceptions, blockchain records can be modified through recomputing, or “forking it,” according to a new report by Forrester. So reports MarTechToday.
Read more...Voice Search Tech: Should Marketers Use It?
- Sunday, 18 February 2018
- CMO Tech
- Written by CMO Tech News Staff
Some marketers are taking a wait-and-see approach to voice search technology. Even though voice search product sales have been growing rapidly, the technology may still need time to advance before it can be used for pitching products and services.
Read more...Facebook is Losing Young Users
- Sunday, 18 February 2018
- CMO Tech
- Written by CMO Tech News
The number of Facebook users in the 12 to 17 year old age range declined by 9.9% in 2017, which represents roughly 1.4 million users, according to estimates by digital measurement firm eMarketer. So reports Recode.
Read more...HypeFactory Tech Spots Fake Followers
- Sunday, 18 February 2018
- CMO Tech
- Written by CMO Tech News
HypeFactory has developed an artificial intelligence program called Auditor for Instagram that seeks to weed out influencers’ phony followers and bogus likes. So reports The Star Online.
Read more...Email Becoming the New Customer Destination
- Sunday, 11 February 2018
- CMO Tech
- Written by CMO Tech News Staff
The relentless pace of innovation is resulting in email quickly becoming a destination for individuals rather than an entryway into the overall customer journey.
Read more...