News (1013)
Video Ad Fraud Declines
- Saturday, 17 March 2018
- News
- Written by CMO Tech News
A new study by video advertising platform Extreme Reach maintains that fraudulent video advertising traffic declined 31% in 2017 compared to 2016. So reports MediaPost.
Read more...Treasury Department Sanctions Russian Internet Trolls, Others
- Saturday, 17 March 2018
- News
- Written by CMO Tech News
The U.S. Treasury Department has announced new sanctions against 19 Russian individuals and five organizations including the Internet Research Agency in response to broad social-media trolling that sought to influence the 2016 election. So reports Wired.
Read more...Triumph Motorcycles Launches New Website with Bridgeline Digital
- Saturday, 17 March 2018
- News
- Written by CMO Tech News
Triumph Motorcycles has tapped Bridgeline Digital to launch a new website that, among other functions, lets customers purchase motorcycles online.
Read more...Google Dominating Advertising by Retailers
- Sunday, 11 March 2018
- News
- Written by CMO Tech News
Retailers in America now spend 76.4% of their search ad budgets on Google Shopping ads and they generate 85.3% of their clicks through the service. So reports Forbes.
Read more...Good Housekeeping Adds Recipes to Its Echo Show and Spot Skills
- Sunday, 11 March 2018
- News
- Written by CMO Tech News
Good Housekeeping, which hired a 10-person team tech team two years ago, has just added recipes to its Echo Show and Spot skills. So reports AdWeek.
Read more...Kimberly-Clark to Review Creative Agency Lineup
- Sunday, 11 March 2018
- News
- Written by CMO Tech News
Kimberly-Clark, which is well-known for Huggies Diapers and other consumer goods, has launched a review of the global creative agencies that it uses for managing its brands. So reports Marketing Interactive.
Read more...Scaleworks Launches Apprenticeship Program for Digital Marketers
- Saturday, 03 March 2018
- News
- Written by CMO Tech News
Scaleworks Associates, which conducts private equity and venture capital investing, is creating an apprenticeship program to provide digital marketers to technology startups that it holds within its portfolio. So reports The San Antonio News.
Read more...Trump Picks Digital Guru as 2020 Campaign Head
- Saturday, 03 March 2018
- News
- Written by CMO Tech News
Brad Parscale, who was the digital director for President Donald Trump’s 2016 campaign, has been selected to head up Trump’s 2020 re-election campaign. So reports Wired.
Read more...Netsertive Launches Scalable YouTube Ad Platform
- Saturday, 03 March 2018
- News
- Written by CMO Tech News
Netsertive has created technology that allows brands to operate highly scalable marketing campaigns on YouTube rather than managing promotional activity through Google’s interface. So reports MarTechSeries.
Read more...Walmart Buys Virtual Reality Shop Spatialand
- Saturday, 03 March 2018
- News
- Written by CMO Tech News
Walmart has bought virtual reality firm Spatialand, which will help the retailer reshape shopping in stores and online. So reports Fortune.
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