News (1013)
Evergage Publishes Book on Personalized Marketing
- Friday, 24 November 2017
- News
- Written by CMO Tech News
Evergage, which uses behavior analytics and machine learning to customize content, has published “One-to-One Personalization in the Age of Machine Learning,” which is being slated as an industry resource for customized marketing. So reports MarTech Series.
Read more...Sheraton Teams Up with Showtime for Digital Series
- Saturday, 11 November 2017
- News
- Written by CMO Tech News
Sheraton Hotels has partnered with Showtime to develop a digital series that will provide a behind-the-scene view of popular shows such as “Shameless,” “Billions,” and “Homeland.” So reports MarketingDive.
Read more...Investors Sue Outcome Health, Claiming Fraud
- Saturday, 11 November 2017
- News
- Written by CMO Tech News
In a new lawsuit, a group of investors including Google and Goldman Sachs allege that Outcome Health charged pharmaceutical companies for digital advertisements in doctors’ offices, but in some instances, the video screen had yet to be installed. So reports the Chicago Tribune.
Read more...Adidas Launches Mobile Shopping App
- Saturday, 11 November 2017
- News
- Written by CMO Tech News
Adidas has rolled out its first “smart” app for mobile devices that customizes its content by learning about individual customers’ unique preferences and behavior. So reports Netimperative.
Read more...Salesforce Leader Says AI is Driving Fourth Industrial Revolution
- Saturday, 11 November 2017
- News
- Written by CMO Tech News
A fourth industrial revolution that will revolve around artificial intelligence customizing the customer journey is happening and is being enabled by internet connected devices, such as clothing and Coca-Cola coolers, says Salesforce Chairman, CEO, and Founder Marc Benioff. So reports AdWeek.
Read more...How the First Banner Ad Was Conceptualized
- Saturday, 11 November 2017
- News
- Written by CMO Tech News
When creating the industry’s first banner ads in 1994, executives at HotWired dismissed the prevailing industry wisdom that the internet would “throw up” on publishers that ran online advertising. So reports DigiDay.
Read more...JPMorgan Chase CMO Embraces Amazon.com Advertising
- Saturday, 04 November 2017
- News
- Written by CMO Tech News
Amazon has one of the industry’s top five apps, a search engine, a programmatic stack, and premium content, which makes the company a “force to be reckoned with,” says JPMorgan Chase CMO Kristin Lemkau. So reports Business Insider.
Read more...Cognizant Plans to Acquire Netcentric
- Saturday, 04 November 2017
- News
- Written by CMO Tech News
New Jersey-based Cognizant plans to increase its European exposure while broadening its digital and interactive marketing services by acquiring Netcentric, which is located in Zurich. So reports CRN.
Read more...Domain Spoofing Irks Business Insider Exec
- Saturday, 04 November 2017
- News
- Written by CMO Tech News
A test by Business Insider that lasted only 15 minutes found that millions of impressions were recorded and falsely claimed to be associated with content from the publisher. So reports AdAge.
Read more...Secrets from Career Changer Who Thrives at Hubspot
- Sunday, 29 October 2017
- News
- Written by CMO Tech News
After 15 years of selling print advertising, Sharen Murnaghan switched careers and became Hubspot’s top salesperson by attending school for digital marketing, immersing herself in her work, and understanding her strengths. So reports Forbes.
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