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News (1013)

Facebook Workers Walk Out Over Zuckerberg Inaction

Some Facebook employees did a virtual walkout when CEO Mark Zuckerberg failed to do anything about President Trump’s tweet, “When the looting starts, the shooting starts.” So reports Mashable.

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PayPay CMO Out Amid Simplification Push

Allison Johnson, PayPal’s CMO, left the company recently amid its push to simplify its global marketing group. She was in the role less than a year and a half. So reports Business Insider.

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Outreach Adds Formed Cisco CMO to Its Board

Sue Bostrom the former executive vice president and chief marketing officer at Cisco Systems is now on the Board of Directors of Outreach. So reports MarTech Series.

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GM CMO on How Pandemic is Changing Marketing

Deborah Wahl, the first female chief marketing officer for General Motors has faced a major challenge early on in her tenure. The pandemic has changed her perspective on how to approach marketing. So reports Marketing Dive.

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Nokia Nabs ex-Paypal CMO

Stephen Taylor is going to lead Nokia’s marketing strategy, the company recently announced. He is the former CMO of PayPal. So reports IT Web.

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SEO Tips For Any Business

SEO is an essential part of any digital strategy, and if you’re looking for online success, it’s not one that should be left behind. Build a solid SEO structure that will have you high up in the search rankings. Start by focusing on simple SEO tips that work for every website, and almost any business.

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3 Mistakes Marketers Are Making During the Pandemic

The global pandemic has created particular challenges for marketing organizations. Firms have been in the difficult spot between trying to be genuinely empathetic toward current and potential customers during this truly unprecedented time, while still keeping business considerations in mind.

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Torrid’s Sandra Cordero Snags Coveted Email Marketing Award

Sandra Cordero is the winner of the Email Experience Council’s 2020 Stefan Pollard award for email marketing excellence. Cordero is CMO of women’s fashion brand Torrid. So reports Media Post.

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Taco Wars: Taco John’s Scores CMO from Del Taco

Barry Westrum, formerly CMO of Del Taco, has been named the new CMO of Taco John’s new CMO. So reports Restaurant Business Online.

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Walmart Taps Target Veteran William White as New CMO

Target veteran William White is joining Walmart as its new CMO. He replaces Barbara Messing, who left the role in 2019. So reports Forbes.

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