Dove received much criticism recently when it ran a Facebook advertisement showing an African American woman in a brown shirt morphing into a Caucasian woman in an ivory shirt morphing into a third woman in a tan shirt. Each woman's skin tone appears to be similar to the color of her shirt. Dove issued an apology following claims the ad, which was captioned 'Ready for a Dove Shower?' is racist. So reports CNN. 

Concerns over advertising fraud kicked off the year in full force when Procter and Gamble CMO Marc Pritchard said the media supply chain wasn’t transparent and, at worst, fraudulent.

Chief Executive Officers (CEOs) have increasingly high expectations for their Chief Marketing Officers (CMOs), who, in addition to having to please their bosses, must be increasingly vigilant as online consumers become empowered. So reports Forbes.

A variety of studies has shown that many marketers are stumbling with efforts to improve the quality and use of data. With that in mind, consultants and vendors are stepping forward with claims that they can help smooth out the speed bump of data issues.