CMO Tech (192)
Facebook Groups to Become More Important
- Sunday, 21 January 2018
- CMO Tech
- Written by CMO Tech News Staff
Facebook’s recent announcement that it will change its algorithms for its news feeds is likely to drive marketers to increasingly embrace the social media’s Groups function.
Read more...Brick and Mortar Stores to Aggressively Embrace Digital Marketing
- Monday, 15 January 2018
- CMO Tech
- Written by CMO Tech News Staff
As brick and mortar stores seek to compete with Amazon.com and other online retailers, cutting edge technology will become increasingly important.
Read more...Virtual Reality Disappoints in 2017, But Still Has Potential
- Sunday, 31 December 2017
- CMO Tech
- Written by CMO Tech News Staff
During most of 2017, many industry executives had high hopes that the immersive nature of virtual reality could transform digital marketing, but many challenges have stopped that from occurring.
Read more...Media Rating Council Releases Standards for Audience Measurement
- Sunday, 31 December 2017
- CMO Tech
- Written by CMO Tech News
The Media Rating Council has released standards for data that is used to characterize audiences at the impression level. So reports MediaPost.
Read more...How Blockchain Tech Will Change Advertising
- Friday, 08 December 2017
- CMO Tech
- Written by CMO Tech News
Blockchain technology will help prevent advertising fraud, cut out middleman in the sales process, improve the targeting of specific customers, and enhance transparency. So reports Forbes.
Read more...Digital Marketing Required for Responsive Product Development
- Sunday, 29 October 2017
- CMO Tech
- Written by CMO Tech News
Digital marketing capabilities are increasingly important with brands seeking to gain a competitive edge by being responsive to customers’ feedback and changing preferences for product offerings, services, and packaging. So reports MediaPost.
Read more...Machine Learning Platforms Will Flourish, But Brands Must Use Rich Data
- Sunday, 29 October 2017
- CMO Tech
- Written by CMO Tech News
ServiceNow is developing its cloud-based machine learning “as-a-service” so that brands won’t have to develop the capabilities internally. However, rich data and a clear understanding of what problems are trying to be addressed will be required to make the technology successful, says Dan Rogers, who is the firm’s global CMO. So reports ZDNet.
Read more...Twitter Over Reports Number of Users
- Sunday, 29 October 2017
- CMO Tech
- Written by CMO Tech News
Twitter has been over stating its user growth since 2014, but nevertheless has been adding users at an impressive pace. So reports Recode.
Read more...Google Launches TV Marketing Tools
- Sunday, 22 October 2017
- CMO Tech
- Written by CMO Tech News
Google is seeking to gain dominance in television advertising with a new suite of tools unveiled during the company’s recent Partner Leadership Summit. So reports The Drum.
Read more...What Are the Most Common Martech Blunders?
- Saturday, 14 October 2017
- CMO Tech
- Written by CMO Tech News
Ease of integrating new technology and buying too much technology too quickly are common mistakes that marketers make when pushing into the digital world. So reports Chief Marketer.
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