News (1013)
Dell CMO Offers Insights on Budget, Brand
- Tuesday, 14 January 2020
- News
- Written by CMO Tech News Staff
The answer to budgeting correctly is not just about cutting spending, but also about “rightsizing.” So reports Marketing Week.
Read more...Stitch Fix CMO Heading to Condé Nast
- Saturday, 04 January 2020
- News
- Written by CMO Tech News
Deirdre Findlay, chief marketing officer at Stitch Fix, is leaving the company after a year and a half to join Condé Nast as CMO. So reports Forbes.
Read more...Coke Brings Back Global CMO Role
- Saturday, 04 January 2020
- News
- Written by CMO Tech News
While some firms are eliminating the CMO role, Coke is bringing it back. The global CMO role, which was defunct for two years, will be filled by Manolo Arroyo. So reports Marketing Dive.
Read more...Congress Urges Apple, Google to Make App Developers Reveal Foreign Ties
- Saturday, 04 January 2020
- News
- Written by CMO Tech News Staff
The United States government is growing increasingly concerned about popular applications infringing on the security of the country. So reports Engadget.
Read more...VR, AR Potential Game Changers for Data Analysis, Communications
- Saturday, 04 January 2020
- News
- Written by CMO Tech News Staff
Some financial firms are reportedly exploring the possibility of using virtual reality-type technology to analyze the flood of information that will come their way in the next decade. This approach, of course, has implications for markering professionals. So reports Business Insider.
Read more...Hallmark's Handling of Same-Sex Couple Commercial Sparks Backlash
- Saturday, 04 January 2020
- News
- Written by CMO Tech News Staff
The Hallmark Channel's handling of a series of commercials featuring a same sex couple illustrates the challenges faced by some advertising and marketing professionals. So reports The New York Times.
Read more...2019 Year in Review: Cheesy Rules the Roost
- Thursday, 12 December 2019
- News
- Written by CMO Tech News Staff
In a year highlighted by growing concerns about data privacy, foreign meddling in U.S. elections and certain Democratic presidential primary candidates proposing to break up the Google and Facebook duopoly, cheesy was the most popular topic among CMO readers--at least when it involved Taco Bell.
Read more...Defections Raise Questions About Future of M&C Saatchi
- Thursday, 12 December 2019
- News
- Written by CMO Tech News Staff
The resignation of Lord Maurice Saatchi and three board directors from M&C Saatachi is raising questions about the future of the marketing firm. So reports The Drum.
Read more...U.K. Regulators Scrutinize Amazon and Deliveroo
- Thursday, 12 December 2019
- News
- Written by CMO Tech News Staff
Amazon’s plans to make a substantial investment in restaurant food and groceries delivery company Deliveroo have caught the attention of the United Kingdom’s Competition and Markets Authority. So reports netimperative.
Read more...Acqui to Acquire AgilOne
- Thursday, 12 December 2019
- News
- Written by CMO Tech News Staff
Acqui, which offers the Open Digital Experience Platform to consumers by using data and artificial intelligence, is acquiring AgilOne, which provides technology to provide a single view of consumers. So reports MarTech Series.
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