CMO Tech (192)
Sprinklr, Snaps Launch Agent Handoff Services
- Saturday, 15 September 2018
- CMO Tech
- Written by CMO Tech News
Sprinklr, which provides a social media management platform, has teamed up with Snaps to launch Agent Handoff, which helps brands with transitioning client conversations from chatbots to human agents. So reports MarTech Series.
Read more...Credato Launches Predictive Ad Placement
- Thursday, 16 August 2018
- CMO Tech
- Written by CMO Tech News
Credato, which provides a programmatic video platform, has launched “contextual look alike targeting” technology that analyzes more than 400 billion video interactions to determine where and when advertisements should appear. So reports MarTech Today.
Read more...5G Could Create Seismic Marketing Shifts
- Friday, 03 August 2018
- CMO Tech
- Written by Administrator
5G wireless internet technology is being hyped as an ultra-fast method to access data that can also disrupt many aspects of digital marketing. Yet, 5G appears to be a long ways from reaching its maximum potential, despite large telecommunications companies making considerable investments.
Read more...Marketers Seek New Techniques to Modernize Billboard Advertising
- Saturday, 21 July 2018
- CMO Tech
- Written by CMO Tech News Staff
Roadside billboards are often viewed as dinosaurs of advertising with static images and content that isn’t customized to viewers’ unique interests.
Read more...Adobe Stock Rallies on Strong Earnings
- Saturday, 21 July 2018
- CMO Tech
- Written by CMO Tech News
The share price of Adobe stock has rallied 39% so far this year. This rebound is in response to the company’s revenues growing 24% year over year and reaching a record in the second quarter of $2.2 billion. So reports The Motley Fool.
Read more...Consumers Are OK with Sharing Data: Study
- Sunday, 08 July 2018
- CMO Tech
- Written by CMO Tech News
In a recent study by GDMA, a global group of marketing associations, 51% of survey respondents said they are willing to share their personal data with businesses if there are clear benefits of doing so. So reports AMonline.
Read more...GDPR Provokes Mixed Reactions from U.S. Firms
- Sunday, 17 June 2018
- CMO Tech
- Written by CMO Tech News Staff
Enforcement of the European Union’s General Data Protection Regulation (GDPR) started on May 25 and to date, U.S. firms have taken a variety of approaches to complying with the rule.
Read more...Artificial Intelligence Gaining Traction and Funding
- Saturday, 02 June 2018
- CMO Tech
- Written by CMO Tech News Staff
Like many new types of innovation, artificial intelligence (AI) is often dismissed as being over hyped, but the technology is growing rapidly and capturing substantial amounts of funding.
Read more...Google Draws Regulatory Attention, But Industry Yawns
- Sunday, 27 May 2018
- CMO Tech
- Written by CMO Tech News Staff
A recent '60 Minutes' broadcast that portrayed Alphabet, and the company’s Google search unit, as a ruthless monopoly may have driven Treasury Secretary Steven Mnuchin to call for a Justice Department investigation of the nation’s biggest tech firms.
Read more...How Some Industry Bigwigs Are Approaching the Data Management Challenge
- Sunday, 06 May 2018
- CMO Tech
- Written by CMO Tech News Staff
Many industry decision-makers say data management, which is becoming more complex, is a major challenge.
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