News (1013)
Zoom’s CMO On ‘Hybrid’ Work and What’s Next
- Tuesday, 09 November 2021
- News
- Written by CMO Tech News
Janine Pelosi, Zoom’s CMO, recently sat down for a Q&A session with Digiday to discuss the impact on the pandemic, what’s next and the importance of defining “hybrid” work going forward.
Read more...KFC Names Nintendo Bigwig as New CMO
- Tuesday, 09 November 2021
- News
- Written by CMO Tech News
KFC has named Nick Chavez as Chief Marketing Officer, effective November 29, 2021.
Read more...Burger King's North American CMO Out
- Tuesday, 09 November 2021
- News
- Written by CMO Tech News
Ellie Doty, the North American CMO of Burger King, has left the company. So reports AdWeek.
Read more...Mandarin Oriental CMO Steps Aside
- Tuesday, 09 November 2021
- News
- Written by CMO Tech News
Mandarin Oriental’s CMO has stepped down after 30 years with the famous hotel chain. So reports Campaign Asia.
Read more...Insights Into Baseball's Future from Its New CMO
- Monday, 25 October 2021
- News
- Written by CMO Tech News
Karin Timpone, Major League Baseball’s new CMO, has promised a thorough review of the brand architecture by next season, as well as a close examination of its segmentation. So reports The Business Journals.
Read more...How Zesty Paws Marketing Chief Used Disruption to Gain an Edge
- Monday, 25 October 2021
- News
- Written by CMO Tech News
The pandemic ushered in a wave of pet adoptions and the new head of marketing for Zesty Paws used the opportunity to “disrupt the firm’s marketing and drive significant growth.” So reports Forbes.
Read more...How Will Crypto Impact Marketing Going Forward?
- Monday, 25 October 2021
- News
- Written by CMO Tech News
The impact of crypto on marketing has only just begun, according to an article from Cointeligraph.
Read more...Why is the CMO Role Disappearing from Banks?
- Monday, 25 October 2021
- News
- Written by CMO Tech News
Wells Fargo announced CMO Michael Lacorazza was leaving the bank. Further, it said the role would be eliminated and, instead, each division would have its own marketing lead. Similarly, Bank of America said CMO Meredith Verdone would be retiring and the role would be eliminated. So reports The Financial Brand.
Read more...Cameo Buys Represent, a Marketing and Merchandising Platform
- Monday, 25 October 2021
- News
- Written by CMO Tech News
Cameo, which sells customized video shout-outs from celebrities, has acquired Represent, a marketing and merchandizing platform. Terms were not disclosed. So reports Variety.
Read more...Tiffany & Co. Promotes Andrea Davey to CMO
- Monday, 25 October 2021
- News
- Written by CMO Tech News
Tiffany & Co. has promoted Andrea Davey, the firm’s senior vice president of global marketing, to CMO. The move is effective immediately. So reports Fashion United.
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