News (1013)
Trump Digital Guru Supports Facebook Ad Changes
- Saturday, 01 December 2018
- News
- Written by CMO Tech News
President Donald Trump’s digital campaign honcho, Brad Parscale, says Facebook’s new advertising rules are a gift because they will allow content to be viewed at no cost. So reports PBS Frontline.
Read more...Marketing Frenzy Heats Up for Holiday Shopping Season
- Friday, 23 November 2018
- News
- Written by CMO Tech News Staff
Consultants and technology vendors are aggressively pitching their services as brands increasingly focus on digital marketing during the holiday shopping season.
Read more...HomeAway and VRBO Embrace Virtual Reality
- Friday, 23 November 2018
- News
- Written by CMO Tech News
Expedia-owned vacation rental websites HomeAway and VRBO have added capabilities for homeowners to provide virtual reality tours. So report MarTech Today.
Read more...Google Launches New Social Media Templates
- Friday, 23 November 2018
- News
- Written by CMO Tech News
Google has added social media post templates to its Small Thanks marketing hub that are intended to make it easier for brands to share positive customer reviews. So reports Digital Information World.
Read more...How to Write Blogs That Generate Over a Million Views
- Friday, 23 November 2018
- News
- Written by CMO Tech News
Brian Schuster, whose blogs and answers to readers’ questions about Blockchain on Quora have generated over a million views, says writers should create multiple posts each day and focus on specific topics. So reports Business 2 Community.
Read more...Family-Owned Brewery Builds Digital Marketing Program
- Friday, 23 November 2018
- News
- Written by CMO Tech News
Swinkels, a 300-year-old family-owned beer brewer, has developed digital marketing and implemented the SAP Marketing Cloud as the first component of its customer interaction program. So reports Forbes.
Read more...Politicians Increase Digital Ad Budgets for Midterms
- Saturday, 10 November 2018
- News
- Written by CMO Tech News Staff
Politicians and various organizations are estimated to have spent $900 million for digital advertising during the midterm election cycle, up 260% from the 2014 midterm.
Read more...Dunkin’ Brands Expands Relationship with Epsilon
- Saturday, 10 November 2018
- News
- Written by CMO Tech News
Dunkin’ Brands, which already uses Epsilon for its DD Perks loyalty program, has agreed to renew its contract with the vendor and also expand its relationship to include email marketing technology. So reports The Wise Marketer.
Read more...Blueshift, Fuel Travel Launch Hotel Industry Platform
- Saturday, 10 November 2018
- News
- Written by CMO Tech News
Blueshift and Fuel Travel have teamed up to create an artificial intelligence-powered platform for hotel operators to use for one-on-one marketing and for activating guest data. So reports Solutions Review.
Read more...Viant’s Adelphic Launches New Pricing Model
- Saturday, 10 November 2018
- News
- Written by CMO Tech News
DSP platform Adelphic has launched a software-as-a-service “all-you-can-eat” pricing arrangement as an alternative to the common practice of charging a percentage of media spend. So reports MarketingLand.
Read more...