At a time when Americans are overwhelmed with content from digital and traditional media, brands are increasingly turning to infographics to capture eyeballs and quickly convey data.

The word marketer-exauso-mania looks like a string of typos or even the result of a word processing program gone astray.

Celebrity endorsements have long been staples of marketing. Now as digital marketing grows at a rapid pace, the modern day version of celebrity endorsements, or influencer marketing, is soaring.

At a time when humanity is creating more data every two minutes than was created from the beginning of time until the year 2000, there is still no need for big data in marketing, says Martin Lindstrom. He is the author of “Small Data: The Tiny Clues That Uncover Huge Trends.” So reports Mumbrella.