News (1013)
After 2 Year Search, Dunkin’ Names Coke Exec as CMO
- Tuesday, 13 July 2021
- News
- Written by CMO Tech News
Rafael Acevedo has been named the U.S. chief marketing officer for Dunkin’s U.S. operations. So reports Marketing Dive.
Read more...ESPN’s Stephen A. Smith: Shohei Ohtani Language Skills Hurting MLB Marketing
- Monday, 12 July 2021
- News
- Written by Administrator
Shohei Ohtani of the Los Angeles Angels leads the major leagues in homeruns and sports an ERA of 3.49. He is a superstar by any measure and is the most successful two-way player in maybe a century, with some comparing him to Babe Ruth, who was both a top slugger and pitcher. And, he will have a heavy presence at the Major League Baseball All-Star Game.
Read more...NFL’s Chiefs Name Stella Artois Marketer as CMO
- Monday, 12 July 2021
- News
- Written by CMO Tech News
The Kansas City Chiefs have hired Lara Krug to the newly created role of Executive Vice President and Chief Marketing Officer.
Read more...How Did Marketers Approach Juneteenth?
- Monday, 21 June 2021
- News
- Written by CMO Tech News Staff
Juneteenth, which commemorates the end of slavery in the U.S., recently became a formally recognized federal holiday. And, while the day has been around for a very long time, its newly elevated status has left many marketers uncertain about how to approach it, while leaving others expecting cringworthy and ill-advised efforts. So reports Marketing Brew.
Read more...Uber Exec Joins Instacart As VP of Brand & Marketing
- Monday, 21 June 2021
- News
- Written by CMO Tech News Staff
Instacart introduced Laura Jones as the firm’s new vice president of Brand & Marketing. She will report directly to COO Asha Sharma.
Read more...CMO Council Releases C-Suite Scorecard of Marketing Effectiveness
- Monday, 21 June 2021
- News
- Written by CMO Tech News
The Chief marking Officer (CMO) Council released a new C-Suite Scorecard of marketing value and effectiveness.
Read more...T-Mobile CMO Out
- Monday, 21 June 2021
- News
- Written by CMO Tech News Staff
Matt Staneff, an 18-year veteran of T-Mobile, most recently serving as CMO, has left the company. So reports Fierce Wireless.
Read more...Spotify Names New Global Marketing Head
- Monday, 21 June 2021
- News
- Written by CMO Tech News Staff
Spotify recently announced Taj Alavi as the new global head of its marketing efforts. So reports Indian Television.
Read more...Progressive’s Retiring CMO Named 'Brand CMO of the Year' By Ad Age
- Monday, 07 June 2021
- News
- Written by CMO Tech News
Jeff Charney was selected by a panel of industry judges and the Ad Age editorial staff from the industry-wide pool of CMOs across all areas of marketing. He is the first CMO from insurance category to win the award.
Read more...3 Marketing Tactics That May Be Hurting Your Brand
- Monday, 07 June 2021
- News
- Written by CMO Tech News
Questionable marketing tactics, such as certain emotional-trigger based marketing tactics, often lead to refund requests or other headaches that can hurt your business and your brand’s reputation. So writes Lisa Collum, CEO of Top Score Writing, Inc., in a column for Entrepreneur.
Read more...