Strategy (136)
Pinterest, Intuit CMOs Share Perspectives on Marketing, Platform Amplification
- Tuesday, 10 March 2020
- Strategy
- Written by CMO Tech News Staff
Andréa Mallard and Lara Balazs, Chief Marketing Officers for Pinterest and Intuit came together to discuss effective keys to platform amplification. So reports AdWeek.
Read more...Bacardi Generating Sales Using Voice Commerce
- Monday, 02 March 2020
- Strategy
- Written by CMO Tech News Staff
Bacardi says that how an ad “sounds” is equally or more important than how it “looks.” So reports The Drum. That explains its focus on ecommerce channels and its experiments into voice commerce.
Read more...How to Engage Gen Z Using Influencers
- Monday, 02 March 2020
- Strategy
- Written by CMO Tech News Staff
Marketers are leveraging influencers to engage Gen Z with Instagram remaining the top platform for influencer marketing. So reports MarTech Advisor.
Read more...What Marketers Can Learn from the XFL, NHL’s Hurricanes
- Tuesday, 25 February 2020
- Strategy
- Written by CMO Tech News Staff
The XFL's approach to marketing and advertising, as well as the fast moving marketing department of the NHL's Carolina Hurricanes offers valuable insights for marketing professionals.
Read more...Understanding the Link Between Human Nature and User Generated Content
- Sunday, 16 February 2020
- Strategy
- Written by CMO Tech News Staff
Communities can be a powerful thing—and marketers should pay particular attention and make sure they incorporate communities into their strategies. So reports MarTech Advisor.
Read more...What’s the Role of Today’s CMO?
- Sunday, 16 February 2020
- Strategy
- Written by CMO Tech News Staff
Remaining relevant and future-proofing the CMO role requires extraordinary marketing, technical, and analytical skills in today’s environment. So reports Forbes.
Read more...How CMOs Are Using Tech to Change In-Store Marketing
- Saturday, 08 February 2020
- Strategy
- Written by CMO Tech News Staff
A recent survey of CMOs by eMarketer helped identify a number of trends that are on the minds of marketing professionals. So reports Business Insider.
Read more...Emojis in Marketing: A Strategy to Humanize Your Campaigns
- Friday, 07 February 2020
- Strategy
- Written by CMO Tech News Staff
Marketers may want to make emojis a bigger part of their campaign strategies. So reports MarTech Advisor.
Read more...Some Firms Tapping In-House Agencies for Super Bowl Ads, Events
- Tuesday, 28 January 2020
- Strategy
- Written by CMO Tech News Staff
Some of the country’s biggest brands turned to in-house creative for this year’s Super Bowl advertising and marketing campaigns. So reports DigiDay.
Read more...TV Networks Ramp Up Efforts to Compete with Digital Advertising
- Saturday, 12 October 2019
- Strategy
- Written by CMO Tech News Staff
Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.
Read more...
