Strategy (136)
Amid Pandemic, the Lines Between PR and Marketing Blurring
- Sunday, 18 October 2020
- Strategy
- Written by CMO Tech News
Amid the pandemic, the lines between PR and marketing is beginning to blur at many firms. That’s according to a recent column in Forbes, written by Ben Chodor, President of Intrado Digital Media.
Read more...How One Startup Grew Its Reach By 600% This Year
- Saturday, 03 October 2020
- Strategy
- Written by CMO Tech News
Spacenow, a Sydeny-based startup whose business model involves putting clients “into the right space at the right time,” has grown the traffic across its sites and social media channels by 600% during the pandemic. So reports CMO by IDG.
Read more...Uncle Ben’s is Now Ben’s Original
- Tuesday, 29 September 2020
- Strategy
- Written by CMO Tech Brief
Uncle Ben’s will now be called Ben’s Original, the company announced. However, the company is still working on new imagery. Ben’s Original packaging is expected in stores next year. So reports The Guardian.
Read more...How to Market Amid the Resistance and on Reddit
- Monday, 07 September 2020
- Strategy
- Written by CMO Tech News
Reaching the right audience, via the right medium, at the right time is the goal of every marketer. Here are some helpful hints on how to reach your intended audience on Reddit and how to market amid the age of resistance.
Read more...Personalization is Key to Marketing, But It’s Not Easy
- Monday, 07 September 2020
- Strategy
- Written by CMO Tech News
Brands that crack the code on how to make their customer experience feel more personalized will win the marketing game. So reports TechCrunch.
Read more...Masks in Your Marketing: Yay or Nay?
- Saturday, 20 June 2020
- Strategy
- Written by CMO Tech News Staff
As the politicization of the coronavirus continues, the use of masks has become a surprisingly controversial issue. This creates a unique set of challenge for organizations, and marketing professionals.
Firms need to carefully consider how to explain the safety measures they’re taking and any new policies related to COVID-19. That’s because what in normal times would fall into the realm of just public safety, now has a tricky marketing component. At the same time, firms have to also avoid letting public pressure dictate what is best for the safety of its customers.
BLM and Your Brand
- Tuesday, 09 June 2020
- Strategy
- Written by CMO Tech News Staff
Not that long ago, Nike’s move to feature Colin Kaepernick in its campaign was seen as controversial. Kaepernick’s kneeled during the National Anthem in protest of the treatment and oppression of black people and people of color in the United States.
Read more...Bacardi’s Shift on Marketing During the Pandemic
- Tuesday, 09 June 2020
- Strategy
- Written by CMO Tech News Staff
Bacardi has shifted its marketing strategy since the pandemic started to focus more on e-commerce and local delivery of its goods. So reports Ad Exchanger.
Read more...3 Things to Know to Help Refine Your Marketing Strategy
- Wednesday, 27 May 2020
- Strategy
- Written by CMO Tech News Staff
Marking in the age of COVID-19 is tricky business. At CMO Tech News, we’ve written a number of articles about how the marketing landscape is changing and how marketing pros can adapt their strategies to stay ahead of the competition and meet changing consumer expectations and needs during the pandemic.
Read more...Insights for Building a Real Pipeline
- Tuesday, 26 May 2020
- Strategy
- Written by CMO Tech News Staff
Latane Conant, CMO for 6sense, has some confessions, or learnings, to share with her fellow marketers. So reports ClickZ.
Read more...