News (1013)
BurgerFi Hires CMO
- Monday, 24 May 2021
- News
- Written by CMO Tech News
Henry Gonzalez has been named the CMO of BurgerFi. So reports Restaurant Business Online.
Read more...Wells Fargo CMO Leaving, Firm Ditching Role
- Monday, 24 May 2021
- News
- Written by CMO Tech News Staff
Michael Lacorazza, is leaving Wells Fargo and the company is eliminating the CMO position he held. So reports Banking Dive.
Read more...1-800 Contacts CMO on Navigating 'Pretty Dramatic Shifts'
- Monday, 10 May 2021
- News
- Written by CMO Tech News Staff
Phil Bienert, CMO of 1-800 Contacts, weighs in on how his firm is navigating some “pretty dramatic shifts” in the “tools that marketers use to be able to reach customers.” So reports DigiDay.
Read more...General Mills CMO Out, Firm Won’t Replace Him
- Monday, 10 May 2021
- News
- Written by CMO Tech News Staff
Ivan Pollard has left General Mills and the firm won’t hire a replacement global CMO. It added the role in 2016. So reports Marketing Dive.
Read more...WNBA Ditches Mascot 'Maddie' in Favor of 'Ellie, the Elephant'
- Monday, 10 May 2021
- News
- Written by CMO Tech News Staff
For more than 20 years, ‘Maddie’ served as the mascot for the WNBA’s Liberty. The dog was named after the team’s home: Madison Square Garden. So reports NetsDaily.com.
Read more...Black Executive CMO Alliance Takes Aim at 'Corporate Diversity Gap'
- Monday, 10 May 2021
- News
- Written by CMO Tech News Staff
Jerri DeVard, former head of marketing at ADT and Office Depot, has launched the Black Executive CMO Alliance, an organization comprised of 26 Black executives from Netflix, Peloton, Adidas and others. So reports Marketing Brew.
Read more...J. Crew Names CMO
- Monday, 26 April 2021
- News
- Written by CMO Tech News Staff
A year after filing for bankruptcy, the retailer has named Derek Yarbrough as its new CMO. So reports Retail Dive.
Read more...CMO Hiring Picks Up, But Fewer Women Landing the Role
- Sunday, 25 April 2021
- News
- Written by CMO Tech News Staff
Executive recruiter Russell Reynolds Associates said that CMO hiring picked up in 2020 in North America, especially during the back half of the year. Yet, fewer of those jobs went to women. So reports Marketing Dive.
Read more...Marketing Advice from A Super Bowl Champ
- Sunday, 25 April 2021
- News
- Written by CMO Tech News Staff
Forbes recently published an interview with Atul Khosla, Chief Development and Brand Officer of Tampa Bay Buccaneers, recent Super Bowl champions.
Read more...Four Mistakes That Undermine Marketing Strategy
- Sunday, 25 April 2021
- News
- Written by CMO Tech News Staff
B2B marketing leaders regularly say that marketing strategy is a top area they’d like to improve. But, there are four common mistakes that regularly get in the way of developing a comprehensive strategy. So writes Jennifer Ross, Vice President and Research Director for Forrester, in a column for Forbes.
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